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Blog about Digital Asset Management


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NYC Digital Asset Managers Meetups now shared on YouTube

Due to a global popular demand, the New York City Digital Asset Managers Meetup group (NYC DAM Meetup) is beginning to record and post their Digital Asset Management (DAM) Meetups on YouTube.

Who wanted this online

DAM professionals, people aspiring to become DAM professionals, people just interested in Digital Asset Management and people just interested in what is going on have asked for the NYC DAM Meetups to be recorded and shared online for the past couple months.

They emailed, tweeted, left comments and messages pleading to sharing this content online.

So the three organizers of NYC DAM Meetups, Chad Beer, Michael Hollitscher and Henrik de Gyor (author of this blog) figured out how we could  share this knowledge online with the right quality.

Why

We looked to see what we could do to make this happen. Why were these local events so popular and in demand?

Maybe it is due to the fact we had 33 Meetups since Chad Beer created the NYC DAM Meetup back in July 2009.

Maybe it is because we had 8 Meetups in the first 5 months of 2013.

Maybe it is the great content and discussion we have shared among our Meetup members in person, including panel discussions on topics people want/need to hear about, such as:

Maybe it is due to the fact that many people, even if they are in New York City, can not make it to the NYC DAM Meetup due to scheduling, geographic or limited space reasons. People still want to listen and learn from what is discussed at the NYC DAM Meetups. It only makes sense to video record our panel discussions in order to share this knowledge beyond scheduling constraints, across all time zones and through most geographic  borders.

This is is why we decided to share the NYC DAM Meetups. Openly. Globally. Video online.  Free of charge to all viewers.

How

As I visited other Meetups which I joined, some events were recorded while most were not. I visited a Meetup called MoDevDC (on Mobile Development in the Washington DC area. They record every Meetup because Mobile Application Development is kind of really popular right now and they too have a global audience. It happens that I know the person who is doing their video recording. So I did what anyone should do when they have an idea and see a potential solution in front of them. Ask lots of questions, explore what is possible and then plan a pilot project to see how realistic it is for all parties. We are very luckily, Anthony Allen was ready and willing to do this for the NYC DAM Meetup.

We are still working out the details on how to fund this initiative while we have people’s attention. Some are already interested in contributing to this.

Where

Since YouTube is one of the most popular channels we decided to post these videos so there were no limitations. Sharing and embedding from YouTube is easy. This will be shared elsewhere. Now all you need to do is visit http://www.youtube.com/nycdam1

What

We plan to record the NYC DAM Meetups going forward.

Now you can literally see what happens when you ask to share openly.


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What specific skills should Digital Asset Management professionals have today?

rights A reader recently asked what specific skills should Digital Asset Management professionals have in order to be competitive in the job market today.

Previously, we have explored:

We can explore the skills the job market is commonly asking for now as well as other skills to consider (even if not yet realizing it).

Learn the Basics

I would encourage everyone to continue growing your knowledge and skills of how to work smarter with:

  • Spreadsheets because they are a necessary evil. Live it, learn it and love it once you understand how to make data format and flow properly through the fine art of filtering, sorting, pivot tables, vlookups and using other formulas rather than creating basic, monolithic data entry tables with little purpose and lacking smart automation.  Character validation for metadata is also possible here.
  • Word processing because you can do more than write letters and resumes with it. Explore the awesome world of macros to empower you and text.
  • Presentation software because you may need to give a few presentations and sometimes even make them for others. If you want your points understood by anyone, think more visual and less bullets. Since presenting is a well-known fear which some considered worse than death, I recommend facing your fear (presentations, not death). Learn from the masters and practice presenting regularly.
  • Collaborative software tools because it allows people to share information as group, discuss it and make decisions together. You might not be working in proximity with some people now or in the near future (such as people working remotely or even globally), but that does not mean you can not share ideas, discuss topics and decide as a group by referring to other people for their experiences, ideas, insights and perspectives.

Social skills

Meet with real people (not just friends, co-workers and family). Not just online. Not just at parties or because there are drinks available. When you meet someone new who you want/need to continue the conversation with, connect with them online professionally and follow up on the conversation. This is called networking.  Real relationships are a give and take (not just one way). Remove your blinders regularly and meet other people around you who may have different interests and perspectives. You may be surprised what you can continually learn by meeting other people. Relevant communication is key.

Project Management

Whichever project management methodology you happen to study (Agile, PRINCE2, Waterfall), these are invaluable business skills to keep projects:

  • on time
  • on budget
  • within specifications/scope

Learn the principles and key skills such as:

  • Business analysis techniques
  • Work breakdown structures
  • Program sequencing techniques
  • Risk management methods

Coding Languages

A working knowledge of the following coding languages can be very helpful:

You can grow your skills further by learning the full LAMP stack.

Learn to create regularly

Everyone should practice an art of creating something regularly.  It does not have to be fine art, but learn to:

  • write
  • take photographs
  • record sound
  • shoot video
  • create something on your own (or as a group) that can be shared
  • digitize it if it is a physical creation

Learn to edit

Learn to edit so you can do something constructive with what you create.  Learn to see how you can improve things by sharing it with others who will give you constructive feedback.  Learn what can be done about issues before they are created (and sometimes how to fix them afterward). Improve your skills as you learn to edit various media which you may be managing at some point as DAM professional. You will literally see and hear the results.

  • Text editing is a very useful skill. Sometimes it is easier to edit someone else’s text than your own.
  • Photo editing is process like any other. You can start with editing and managing your family/friend/sports/pet photography as it grows over time. The key is to learn how to manage your photography for the long term (think years) beyond simply the week the images were captured. This can be the beginning of learning the process of digital asset management using photography assets (which have value to you) along with related metadata (so you can search for them easily) and understanding the efforts involved.
  • Audio editing is as complex as you want to make it and  is often layered. This skill also helps to fine tune your ears. You can read all about how I create a weekly audio podcast which accompanies this blog called Another DAM podcast
  • Video editing is another set of skills to learn how to piece multiple types of components together with some continuity in order to tell a story.

Learn how to use metadata

Once you have created and edited digital files over time, you will want to search for these. Not just visually search because that does not scale over time. This often requires metadata.

  • Learn what metadata to apply (take a look at some of the variety of metadata standards available)
  • How to apply metadata (embedded vs. associated)
  • Why apply metadata (to search and find assets based on common fields and values applied)

Rights Management

When it comes to managing whether an organization has the licenses and permissions necessary to legally use, reuse and re-purpose any digital asset acquired from external parties, this requires a dive into the field of rights management. While this is often a forgotten liability for many organizations, external vendors are pursuing copyright violations more than ever to recover their lost revenue through image recognition technology among other technologies. Having the skills to understand the rights, communicate the media needs, license media properly for usage and limit liability is a plus for any organization.

Stress management

Stress does not automagically go away by itself. Learn to deal with stress in a health way. Do not attempt to work all 168 hours per week. The work will still be there if you go home. Avoid procrastination, but take short breaks as needed. Keep in mind that worrying about something does not resolve anything. Do something about it. Focus your energy on either communicating the specific issues with recommended solutions or resolving the issues after weighing the possible solutions.

Time Management

Learn to manage your time and your tasks wisely by prioritizing. Learn how to prioritize anything. Time management can be applied to all aspects of your work and life, especially if you thrive on accomplishment. Keep in mind that tasks are not successfully completed without the necessary time to accomplish them.

What specific skills should Digital Asset Management professionals have today?

Let us know when you are ready for consulting or assistance in finding Digital Asset Management professionals for your business.


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DAM Jumpstart webinar series: Get Dynamic with Digital Assets

Earley and Associates is providing a webinar series on “Get Dynamic with Digital Assets.”  A wide-range of speakers will address challenges of managing content for changing contexts and multiple delivery channels.   This series should be a great interest to anyone tracking tools and methodologies that allow relevant content to be identified and managed from creation to access.  Register for this event at http://tinyurl.com/72xrt89

This Digital Asset Management (DAM) Jumpstart webinar program on how to Get Dynamic with Digital Assets is a four-part program which runs on March 21, March 28, April 4 and April 11, 2012. Each session brings a deep perspective to the challenges of managing content for changing contexts and multiple delivery channels

  1. DAM in the Context of Content Choreography: March 21
  2. Integrating Digital and Non-Digital Content: March 28
  3. Mobilizing DAM Initiatives: April 4
  4. Video Archiving for Reuse: April 11

The author of this blog will moderate several of these webinars (3 and 4).

This webinar series is free of charge.


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What types of assets do you handle with a DAM?


Most Digital Asset Management (DAM) systems can handle multiple types of assets. What types of assets do you handle with a DAM?

Choose all that apply.