Another DAM Blog

Blog about Digital Asset Management


DAM Jumpstart webinar series: Get Dynamic with Digital Assets

Earley and Associates is providing a webinar series on “Get Dynamic with Digital Assets.”  A wide-range of speakers will address challenges of managing content for changing contexts and multiple delivery channels.   This series should be a great interest to anyone tracking tools and methodologies that allow relevant content to be identified and managed from creation to access.  Register for this event at

This Digital Asset Management (DAM) Jumpstart webinar program on how to Get Dynamic with Digital Assets is a four-part program which runs on March 21, March 28, April 4 and April 11, 2012. Each session brings a deep perspective to the challenges of managing content for changing contexts and multiple delivery channels

  1. DAM in the Context of Content Choreography: March 21
  2. Integrating Digital and Non-Digital Content: March 28
  3. Mobilizing DAM Initiatives: April 4
  4. Video Archiving for Reuse: April 11

The author of this blog will moderate several of these webinars (3 and 4).

This webinar series is free of charge.

Leave a comment

What does context have to do with DAM?

For the readers who have read my blog before, they have seen my writings on quite a few topics about Digital Asset Management (DAM). I mention Digital Asset Management in every place I can think of to reference with the acronym DAM.

Then, there are some people who have not read my blog…ok, maybe skimmed it…but did see the word DAM next to my name.

Recently, I was invited (by email) to present at an upcoming conference type event in [unnamed foreign country] to talk about DAM…to discuss hydropower,hydroelectricity and sustainable energy.


That is not my field of expertise. I talk about DAM, not DAM. Oh, wait. We need some context to clarify this now, do we not?

I will not be attending that particular conference. I respectfully declined the invitation. I also shared some context about DAM (Digital Asset Management) as I do regularly with my insights found on this blog, the weekly podcast series, the eBook and during the Digital Asset Management conferences.

DAM is green. Uh, not unless you configured the User Interface (UI) to be that color. Servers drain power (like a colander drains water) and servers need to be cooled to the Nth degree (also not too energy efficient unless the servers are located in some frozen region). You may have a DAM (Digital Asset Management) system powered by a DAM (the one with the reservoir, lake or river behind it), but not likely in too many areas.

DAM. No, I am not cursing nor swearing. Yet, I know a few people who manage a DAM for some churches. They can say DAM out loud. It is simply an acronym in the field of Digital Asset Management.  I have heard some people prefer saying “DAMS” or spelling out D. A.M.

That is not as fun.

Often, the user assigns context to the DAM assets when they use an asset.