Metadata is still the lifeblood behind Digital Asset Management.
Without metadata, Digital Asset Management (DAM) systems are just another completely ineffective and inefficient means of digital storage (which there are too many of them today) with some connectors to other systems. For those who do use metadata, it can be a competitive advantage when it is properly thought through, implemented and used as intended throughout the digital supply chain.
Even though metadata is understood as an investment and a necessity today, very few people actually want to spend the time applying and managing metadata for digital assets because this task is seen as a chore.
Please take a minute to complete this metadata management survey and we will share the results this summer.
On April 17, NJDAM has a webinar scheduled on Metadata Management Evolution: ‘What has changed… and what needs to happen?’
Registration required: https://bit.ly/2UxcNxs
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