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Webinar: The State of ‘DAM User Adoption’ Today

User Adoption is typically one of the key factors that dictate whether or not a Digital Asset Management initiative is successful. While there are many resources that cover the features and capabilities of #DAM technology, practical information about the adoption subject is much harder to find. This webinar panel discussion aims to address that imbalance. 
 Sponsored by Insight Exchange Network and the DAM Guru Program, join and interact with Lisa Grimm, Ian Matzen, Henrik de Gyor, and Ralph Windsor as we discuss one of the most complex and demanding problems faced by DAM users today. This webinar will be moderated by Frank DeCarlo.

Register for The State of ‘DAM User Adoption’ Today – LIVE Online Webinar:

When: Thursday, October 17, 2019 from 11:30 AM-12:30 PM Eastern

Cost: Free

Attend the Insight Exchange Network’s DAM Practitioners Summit on January 30-31, 2020 in New York City. You can find more details here. Use the discount code M131ADC for a 15% discount on registration (applicable to the early bird pricing rates too).

Need a Digital Asset Management Consultant?

Another DAM Consultancy can help. Contact us today.


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DAM DC Meetup group now closed

After six meetups in three years, DAM DC meetup is officially closing the week of this blog post.

We asked repeatedly DAM DC members on whether they wanted to attend, host, participate, present or suggest DAM DC meetup gatherings. Very few responses came back.

It took about year to set up and reschedule the DAM DC meetup at Discovery. Some believed it was a matter of people unable to follow up or top this venue. This was a competition. It was not about the ratings which were a respectful 4 stars out of 5 every time.

I decided to measure the data on the next set of three meetups and have the data decide the fate of the DAM DC meetup group. To do so, I held three informal DAM DC meetups in March 2012 located in different locations. The data gathered would be quite simple: Measure attendance (or lack of)

  • March 1, 2012 at 6:30 PM in Washington DC: 2 people
  • March 15, 2012 at 6:00 PM in Virginia: 4 people
  • March 29, 2012 at 6:00 PM in Maryland: 5 people

Clearly, the single digit attendance data (which includes the author of this blog post in the total count of people attending)  shows a lack of attendance since it is not even 10% of the 72 DAM DC members. The data is clear, so DAM DC meetup is being terminated.

The few venues were interesting as were the conversations for those who participated.

The networking was helpful to most who did come to share ideas, socialize and collaborate with others. We rescheduled too often, but we were persistent as needed.

We did our best to inform and organize the DAM community locally, but the data shows local DAM DC events are not wanted.

It is a give and take. Not just take. If members do not contribute ideas for a meetup nor volunteer a location to meet nor come to the venue nor want to share ideas as a presentation, why have a meetup?

I do wish the other DAM meetups all the best since most have at least one major DAM conference in their city every year.

We are all online and that is the direction most things are turning. That trend will continue to grow. Physical venues are overrated, too repeative, and often expensive in comparison to holding an online venue. Just add bandwidth to some ideas, get organized and the online event can quickly scale to an international audience. Most are slow to grasp this concept for some odd reason.  I meet more people professionally online than at any physical venue I have attended.
I also attended a webinar late last year (2011) on my mobile device while outside and away from all buildings. I watched a presentation they were showing me from their desktop live as they spoke. Then, we collaborated and gave feedback in real time by voice (and chat) even though we were thousands of miles away from each other.

This is not new nor tomorrow’s technology. This is happening now. Webinar anyone?

The conversations around Digital Asset Management (DAM) will continue online.


DAM Jumpstart webinar series: Get Dynamic with Digital Assets

Earley and Associates is providing a webinar series on “Get Dynamic with Digital Assets.”  A wide-range of speakers will address challenges of managing content for changing contexts and multiple delivery channels.   This series should be a great interest to anyone tracking tools and methodologies that allow relevant content to be identified and managed from creation to access.  Register for this event at

This Digital Asset Management (DAM) Jumpstart webinar program on how to Get Dynamic with Digital Assets is a four-part program which runs on March 21, March 28, April 4 and April 11, 2012. Each session brings a deep perspective to the challenges of managing content for changing contexts and multiple delivery channels

  1. DAM in the Context of Content Choreography: March 21
  2. Integrating Digital and Non-Digital Content: March 28
  3. Mobilizing DAM Initiatives: April 4
  4. Video Archiving for Reuse: April 11

The author of this blog will moderate several of these webinars (3 and 4).

This webinar series is free of charge.


What is a DAM webinar?

Webinars are a form of web conferencing used to conduct live meetings, training, or presentations via the Internet. Every month, there are plenty of webinars offered in a variety of topics including Digital Asset Management (DAM).

Often, webinars are offered free of charge in order to inform people who join to watch. Typically, the webinars are open to questions via built-in text messaging during the session and the questions are addressed verbally at the end.

A free 4-part webinar series dedicated to optimizing Digital Asset Management processes and technologies is being offered. It is called Digital Asset Management Jumpstart (2010).

I am one of the speakers discussing Practical Asset Reuse – The Role of Taxonomy and Metadata on January 28, 2010.

In the interest of full disclosure, webinars are often sponsored, but I volunteer my time as a speaker. I do not get paid to speak/present and I do not accept money from any vendors since I remain vendor agnostic, so I do not endorse any specific DAM vendor. I do list events I attend/present under my events tab on the right side of my blog.

Registering for webinars is quite common and the organizers often send you an online calendar invite to remind you of the webinar after your registration is complete. I listen, watch and/or present webinars weekly.

On the day of the webinar, you should:

  • Login a few minutes before the start time (check for your local start time based on your time zone)
  • Listen to speakers
  • Watch a series of slides to illustrate the speakers’ points
  • Ask questions during the session via built-in text messaging window provided. Questions are often addressed verbally at the end of the webinar.

To listen and watch a webinar, all you usually need is

  1. Time (often 1 to 2 hours)
  2. A fast, reliable internet connection
  3. A computer with audio output (headphones or load speaker).

No travel required to attend any webinar regardless of your location nor the presenters’ location. Some webinars are recorded for future viewing in case you miss them or find them later on. Some DAM vendors as well as third party vendors offer webinars on a regular basis.

Webinars do offer:

  • Knowledge enrichment (or knowledge reinforcement)
  • Good learning and research opportunities
  • Sometimes different perspectives
  • Contact information to speakers

Do you watch and listen to webinars?