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Blog about Digital Asset Management

What are the levels of DAM experience?


Before I mention DAM jobs descriptions themselves, many of these positions require experience, but what are the levels of experience in Digital Asset Management? How do you qualify the experience or even rank experience with DAM?

There are several levels of DAM experience from basic (1) to increasing in complexity (7). These levels include:

  1. Simple DAM user (this is often the majority of DAM users)
  2. Power user(aka Super users)
  3. Practitionein DAM Operations
  4. DAM Administrator
    • Possibly network maintenance
    • Possibly maintaining servers
    • Maintaining database(s)
    • Working with API and Web Services
    • Running reports from DAM
  5. Configuration
    • Understanding the relationship of DAM system options, implications of the decisions made and configuring those system options to best suit business/workflow needs
    • Testing configurations to make sure they work the way they are intended to
    • Setting up roles
    • Setting permissions per role
    • Setting users within those roles
  6. Implementation
  7. Customization
    • Identify and understand what is missing from the system which your organization may need
    • Explaining what is missing from the system with written documentation
    • Explaining the value of adding the customization since it will cost extra (time and/or money)
    • Drafting the vision of what the customization may look like and how it could work with a written end result.
    • Possibly coding the solution
    • Thorough testing of solution

Ultimately, the best would be to have experience in all of  these hands-on experience at one point or another. If this is not an option, try to experience the most number of levels available. This way, you have experienced what it is like to do this work, know what is involved and ultimately train others in the future on how to do this work more efficiently and effectively. As a Digital Asset Manager, I have experienced all listed above at some point or another over the years. This helps me when I need to write documentation for a specific role (audience) or when I give training so I know what is involved in what that user needs to do with the DAM. I try to not over complicate any explanation to any particular person unless they really need more detail, so I try to keep information at a high enough level to minimize confusion.

Now, if you want to discern between individuals who have similar experience in these roles, then start by asking:

  • How many different DAM solutions have they worked with?
  • How many different organizations using DAM solutions have they worked on?
  • How long did they use the DAM and how often?
  • How many DAM solutions were successfully implemented and are still in use today?
  • How many users does the DAM solution serve?
  • How many assets are managed?
  • How do they measure ROI using DAM?

You could use these questions in a DAM job interview as well. What levels of experience do you have with DAM?

There is plenty to learn.

Author: Henrik de Gyor

Consultant. Mentor. Podcaster. Writer.

3 thoughts on “What are the levels of DAM experience?

  1. Want an outline of “…some of the skill sets required for DAM development”?

    Take a look at Tom’s blog post.

  2. This is rather helpful, I’ve been trying to place myself within the DAM work place for a while now.


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