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Blog about Digital Asset Management

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What is your DAM title?


While seemingly more unimportant nowadays, business titles within an organization can sometimes explain a person’s functional role, authority, seniority and/or pay grade.

I have blogged about a variety of DAM titles used within the Digital Asset Management field, like Digital Asset Specialist (DAS), Digital Asset Management Manager (DAMMmmmm), DAM Director (DAMD), DAM VP or the title I have at this time… Digital Asset Manager.

I hosted a podcast where I interviewed someone who has a DAM title that will catch people’s attention.  Instead of calling himself Digital Asset Manager, he was creative enough to come up with Darth Lord of the DAM and includes this on his business card.

Better than some other business cards I have heard of.

It sounds better than DAM lord. That is similar to another movie I saw. And he likely prefers it his way. No helmet required.

If you work in the field of Digital Asset Management, what is your DAM title?


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London DAM meetup group started

Thanks to the efforts of Michelle Jouan as mentioned during Henry Stewart’s DAM Europe conference in June 2011, she is taking the initiative to start a digital asset management meetup group in London called London DAM. Michelle hopes for the group to be an informal forum for digital asset managers and others interested in the topic to get together to share ideas and experiences.

If interested in Digital Asset Management in London, you can join the London DAM group on Meetup.com and follow them on Twitter

Michelle is seeking a co-conspirator to run the group. If you are based in London (yes, in the UK) and would like to help run the Meetup.com site and the Twitter feed, find venues and schedule dates, please get in touch with her directly. She is a Digital Asset Management professional and a member of a few of Linkedin groups on Digital Asset Management as well.

This the first meetup group focused on Digital Asset Management outside of the United States. I believe there will be more in the world coming later on this year.

The United States currently has the following DAM meetup groups:

  1. NYC Digital Asset Managers (The world’s largest and the most active
    DAM meetup group, started by Chad Beer and Michael Hollitscher)
  2. Socal DAM (Started by Lilly Taktakian and Roger Howard)
  3. DAM DC (Started by the author of this blog and David Lipsey)
Do you have a DAM meetup group near you?
Have you joined a DAM meetup group?


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What does context have to do with DAM?


For the readers who have read my blog before, they have seen my writings on quite a few topics about Digital Asset Management (DAM). I mention Digital Asset Management in every place I can think of to reference with the acronym DAM.

Then, there are some people who have not read my blog…ok, maybe skimmed it…but did see the word DAM next to my name.

Recently, I was invited (by email) to present at an upcoming conference type event in [unnamed foreign country] to talk about DAM…to discuss hydropower,hydroelectricity and sustainable energy.

(sigh)

That is not my field of expertise. I talk about DAM, not DAM. Oh, wait. We need some context to clarify this now, do we not?

I will not be attending that particular conference. I respectfully declined the invitation. I also shared some context about DAM (Digital Asset Management) as I do regularly with my insights found on this blog, the weekly podcast series, the eBook and during the Digital Asset Management conferences.

DAM is green. Uh, not unless you configured the User Interface (UI) to be that color. Servers drain power (like a colander drains water) and servers need to be cooled to the Nth degree (also not too energy efficient unless the servers are located in some frozen region). You may have a DAM (Digital Asset Management) system powered by a DAM (the one with the reservoir, lake or river behind it), but not likely in too many areas.

DAM. No, I am not cursing nor swearing. Yet, I know a few people who manage a DAM for some churches. They can say DAM out loud. It is simply an acronym in the field of Digital Asset Management.  I have heard some people prefer saying “DAMS” or spelling out D. A.M.

That is not as fun.

Often, the user assigns context to the DAM assets when they use an asset.


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Poll: How long did it take to get a DAM working within your organization?

As discussed earlier, how long did it take to get a DAM working within your organization from the day it was decided by stakeholders and sponsors to the day you measured user adoption with favorable results of a working Digital Asset Management solution will vary. Obviously, this is not just about a DAM vendor handing off an empty shell and running away, but rather having DAM with:

  • Defined users, roles and admins able to use the system
  • Up-to-date training with supporting documentation
  • Assets
  • Searchable Metadata
  • Working features and functionality
  • Configurations set for your initial needs (and adjustable for the future)
  • Any customization completed and in use by users

Answer this one question poll