Another DAM Blog

Blog about Digital Asset Management

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Elegant Workflow

One year ago today,  Dave Ginsberg released an interview with this blog’s author on his podcast called Elegant Workflow

You can listen to this podcast interview here

In the past year, Dave has produced some great podcast interviews with people in the audio, movie and television world, including some Digital Asset Management professionals. I would encourage you to listen and subscribe to his podcast. Dave continues to deliver more great podcast episodes at

The length of the interviews on Elegant Workflow are a bit longer in time than Another DAM Podcast, however these are often released as a multi-part series to bring you back for more. These are well worth the time to listen and learn from what is said. Of course, he asks every interviewee what is their definition of an Elegant Workflow. The answers are different every time.

When will I find the time to listen to all these podcasts?

Ever wonder when you could possibly have the time to listen to all these podcasts? These are often released weekly, but they are recorded so you can play them anytime, anywhere and as often as you need them.

Here is how I am able to listen to over 1000 podcast episodes on a variety of topics every year. I realized a few years ago that my ears are more available than my eyes and hands.

Ever wonder what you could do with all that time you spend:

  • traveling (even to/from work/school)
  • doing certain types of tasks that do not take any concentration
  • walking around town
  • exercising
  • waiting in line
  • waiting for your significant other

Now that you have discovered all this free time for your ears, what are you going to do with it productively?

Here is an idea: Listen to podcasts or even audio books. There are plenty of online libraries that have audio content to suit your interests. Now that bookstores are going the way of the dinosaur, your local library may have some free resources such audio books which may be of interest to you as well.

How do I listen to this?

If you live and thrive in the 21st century, you likely have at least one mobile device (such as a smart phone) that can store and play MP3 audio files. Most podcasts are available in this universal audio format, among others. Podcasts can be subscribed to, so you are automatically aware of them and downloaded (via WiFi) upon release of new content. If you have a mobile device, you likely carry it everywhere you go (the idea behind being mobile anywhere). Once these audio files are downloaded and if you happen to go places that do not have full coverage (such as subway or train tunnels among other places), you do not have to worry about getting cut off as if you were streaming these audio files online nor over use of your data plan for your mobile device. Every time your ears are idle, use your mobile device to play your favorite audio podcasts and continue learning every day.


Launching first Kickstarter project related to Digital Asset Management: Transcribing Another DAM podcast

I launched the first Kickstarter project related to Digital Asset Management (DAM).

The Project

We need to fund Transcribing Another DAM podcast. Over 120 episodes of this podcast series including 80 interviews with different professionals from various organizations. The goal is to transcribe these podcast episodes from audio to searchable text.


Kickstarter is a crowd funding site for projects. Someone posts a project with a defined end result. People back the projects they believe in. In this case, project involves transcribing the audio podcast episodes into text.

No, we are not going to ask you to transcribe the audio for us.

Transcription service will do all the transcribing of these podcast episodes and they charge for every minute of audio. There are hours of audio to be transcribed. This is why we need financial backing to pay for this work to be done and that is why I started this project to fund this effort.


Why do this? What is in it for you as a project backer? If you back this project with your funds and help make this project happen, you can get a reward depending on the amount you pledge. Aside from the rewards, you will be helping yourself and anyone interested in Digital Asset Management to have a full text version of most podcasts episodes, especially the 80 different interviews. These transcripts will be indexed and fully searchable so you can easily reference these podcasts and not have to take notes on what someone said. This also makes this more accessible to everyone for learning and enrichment of Digital Asset Management.


If the project gets fully funded and we reach the goal of $3000, every backer who pledges at least US$20 to this project will get an ebook of all the transcriptions. The ebook will not be available to people who do not back this project. The ebook is a Kickstarter exclusive offer.

There are other very limited edition rewards offered. Check out the site for details.


If the project is not fully funded, does reach its goal, then nothing happens with the project. No transcriptions. No ebook. No rewards. All the money is reimbursed to backers. Move on to the next project.

I have taken in consideration that transcripts will need to be reviewed and that will take some time. There should be enough time to avoid delays in the timeline of delivering these transcripts and rewards by sometime in August. This will not be a rush job.

Am I done?

I am not finished creating more content and improving the site for users. Another DAM blog and Another DAM podcast will continue to exist. These will continue to be free of charge to access and reference for everyone.

I will continue creating more original content regularly since there is still plenty to talk about in the field of Digital Asset Management. There is plenty more to contribute and share. Some people who want this to go away, but I keep sharing more.

Are you ready to support these efforts of sharing more through this crowd funding effort?

Help support Transcribing Another DAM podcast at

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Why should I read this blog, eBook and listen to the weekly podcast about Digital Asset Management?

If you are interested in Digital Asset Management (DAM), there are few places where you will find the user and administrator perspective discussed openly. This is why I:

I wrote about why I do this and answered some of the common questions as well.

The main thing in common between DAM and these communication channels (blog, eBook, podcast) is sharing information. Then, learning how to articulate what Digital Asset Management can do for your organization.

There is plenty more to come soon.




How much do Digital Asset Management professionals earn?

What to pay a Digital Asset Management (DAM) professional, especially a position your organization may not have had before, is a frequently asked question (FAQ). It is asked even more frequently as the DAM community continues to grow year over year. As a Digital Asset Management (DAM) professional myself,  the goal of this blog post is not to state what I earn per year nor start ‘salary fixing’ what it costs an organization to employ one or more DAM professionals. Instead, I would like to encourage everyone in the global DAM community to take the anonymous survey which is gathering this specific salary data.

Yes, there is a such a survey started by the DAM Foundation which is collecting salary data. The DAM Foundation’s Human Resources and Talent (HR & T) Committee is requesting more Digital Asset Management professionals to please take this survey so this data set can grow and everyone can get a better understanding of this growing market.

Job Market

There are quite a few jobs in the ‘Digital Asset Management’ job market and there will be even more coming soon. Interest in DAM is growing rapidly. This is shown by the increasing number of people attending DAM webinars and DAM conferences this year. Even more so by the number of organizations looking into, implementing and using DAM to their benefit.

Some DAM vendors pride themselves in the number of new clients they have. Some DAM vendors and consultants suggest specific roles to be established within an organization to support ongoing DAM initiatives and well after implementation.

New to many organizations

Digital Asset Management is new to many organizations. Since technology (the DAM system) is only part of the solution, it still needs people and processes as well. These specific people, processes and technology often do not yet exist within an organization or are not formally organized. When it comes to people, this is part of the job market that most people did not specifically go to school for nor did these jobs widely exist before. Fear, uncertainty and doubt often stall timelines and roadmaps for DAM implementations. Getting an experienced professional to help walk an organization through many of the common pain points of DAM is an option before you pick out a solution.

Supply and Demand

The number of experienced DAM professionals who are available in the job market may currently be low in many areas at the time of this blog post, but this number is increasing due to rising interest. Anyone hiring for such positions will find this out as soon as they filter to the experienced and qualified candidates.

Since there is a low supply and high demand for these experienced DAM professionals, guess what happens to the cost to the organization needing these professionals to manage their digital assets? It goes up.

Digital Experience Required

When it comes to education, I did speak with one person who has a Master in the Arts of Digital Asset Management (MADAM) named Romney Whitehead. While many of DAM professionals (including myself) do not have a degree in DAM,  Library nor Information Sciences, one option is look for graduates with a MLIS degree who have real digital experience. Organizing physical materials vs. managing digital collections are quite different, so keep this in mind when hiring. Note that most library schools and i-schools (i is for information) do not teach about the process nor the technology of DAM with a few exceptions, however some of the DAM fundamentals and categorization are better understood by MLIS graduates with experience organizing digital collections and use of metadata.

DAM is not just about photography. Knowing how to manage digital photography (after use of the camera) is a good start to DAM.

Staff or Contract

There is multitude of reasons for having either staff and/or contractors, however Digital Asset Management is not a temporary task. DAM is an ongoing task. Keep this in mind since the organization will need consistency in how digital assets are managed in order to find them again. Your organization is likely accumulating more and trying to manage more assets than ever before. Who will do this continually within your organization?

Having a DAM professional is a mutual commitment by the people and the organization.

Job descriptions vary based on many factors including the experience of candidate, the organization and their needs for the position.

Trust but verify

Since DAM professionals are new to many organizations, people often do not understand what they are supposed to do within their role once hired nor how they do it.

Digital assets have a value (known or perceived) to acquire them, create them and use these assets. The organization may need to search, find, use, reuse and re-purpose them legally and with ease to get the best ROI. How a DAM professional gets this work done may take some level of feedback and trust, but they should be able to produce reports with measurable results in meaningful numbers which can be verified. Professionals should be able to communicate who, what, where, when, why and how something is getting done with these assets, with enough relevant context and content for any audience.

Interview Questions

There is quite a few levels of experience when it comes to Digital Asset Management. If you want to discern between individuals who have similar DAM experience, a hiring manager could ask:

  • How many different DAM solutions have they worked on?
  • How many different organizations using DAM solutions have they worked with?
  • How long did they use the DAM and how often?
  • How many DAM solutions were successfully implemented and are still in use today?
  • How many users does the DAM solution serve?
  • How many assets are managed? What kind?
  • How do they measure ROI using DAM?

The answers will vary per person, but you will quickly find out how knowledgeable that person is in terms of Digital Asset Management. Now let us figure out how DAM professionals are valued.

Let us know when you are ready for some vendor neutral consulting on Digital Asset Management and if you need to find some talent for your DAM system.