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Blog about Digital Asset Management

Category Archives: Education


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DAM LA 2010 Conference

“DAM LA 2010 is the place for everyone involved in the process of managing digital media.”

On November 15 and 16, the DAM LA 2010 Conference will take place at the Renaissance Hollywood Hotel in Hollywood, California.

This is the West Coast DAM Conference complete with:

  • Case Studies, Panels and Presentations
  • DAM Professionals
  • Keynote
  • Linkedin Group
  • Sponsors/Exhibitors
  • Tutorials
  • Tweets

During DAM LA 2010, I will be presenting…

From pre-DAM to workflows with DAM: Identifying your use cases

In the initial research of Digital Asset Management solutions for your organization, pre-DAM use cases are analysed to help decide on the best DAM solution for your organization’s business needs. This is not simply management’s need, but the potential DAM users’ needs with all their real world workflows. We will walk through how to do this from A to Z, including commonly forgotten parts of the workflow.

Of course, if you are reading this blog, you can save $100 by registering for DAM LA 2010 Conference by using the discount code.

You can also save on the hotel reservations with a special discounted room rate by requesting the group rate for the Henry Stewart Events or simply book the hotel online.

Don’t forget Sunday night, November 14, 2010 will be the first Socal DAM Meetup.

See you there!


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What is MADAM?

King’s College of London has started its first Masters (MA) degree program in Digital Asset Management (DAM) this year. MADAM is the first Master’s Degree program of its kind. Best wishes in all their endeavors.

As written in an earlier post, this is not the only school of higher education to offer courses in DAM by name. There are other courses and programs that may call it something else in the fields of Archiving (specific to digital) and Library Science (again specific to digital). The main issue I see ad keep hearing about is that too many schools are still resisting (not changing) to teach their students about the real digital world and how things get done today. More adjunct professors who still function in the real business world, not just full time academia helps minimize this. I would also encourage any student to get a real job or  internship to see how things are done…not in theory, but reality.

You are more than welcome to try and:

  • Apply theory in practice when applicable
  • Learn to think on your feet
  • Think it through and act for long term, not just short term results
  • Walk through the possible consequences (pros/cons) of one action over another
  • Reference/respect other people’s point of view and take them all with a grain of salt
  • Do not ask anyone to do something you would not do yourself
  • Do it yourself before asking others to repeat the same tasks
  • Eat your own dog food (practice what you preach)
  • Learn to spend wisely, not based on impulse
  • Diversify
  • If failure happens, fail quickly and learn why this happened so those reasons do not keep recurring again. Then, don’t repeat that failure.


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Createasphere DAM podcast interview

Aric Allen of Createasphere interviewed the author of this blog post about what companies need to think about when implementing Digital Asset Management (DAM) and what will be presented at the Createasphere Digital Asset Management Conference in New York in late September 2010.

This interview was recorded as a free podcast which you can listen to now.


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Createasphere Digital Asset Management Conference in New York 2010

On September 23 and 24, 2010, Createasphere will hold a Digital Asset Management Conference and Exposition at the New Yorker Hotel in New York City.

I will be moderating a panel discussion with Dan McGraw on:

What Are The Phases Of DAM? From Implementation Of A DAM To The Evolution Of Your DAM – How Do You Plan?

  • How does an organization implement a DAM?
  • How do you begin to understand what those phases are, and then implement them?
  • What is often missed or forgotten?
  • Is the phased approach appropriate for your organization?

There are plenty of sessions among three tracks:

  • Track One for the Newcomer
  • Track Two for the Specialist
  • Track Three for Leadership and Management

You can register for the conference here

There are several discounts available for:

  • Early Bird Registration (before August 7, 2010)
  • Group Registration (of 4 or more people registering from the same company)
  • Guest Ticket (admission for guest/spouse/partner to the cocktail reception and lunch both days)
  • Student Registration (with current student ID card)

As a reader of this blog, you may also use one of these additional discounts for the conference:

  • DEDUC (for an extra 20% off registration)
  • DSTUDENT (for an extra 10% off the student rate)

Either of these codes can be used with the respective early bird specials.

If you want to book a room at the New Yorker Hotel with a special discounted rate during this conference, you can use “Createasphere room block”.

There will be more information coming soon as well as a DAM Tweetup in New York City.

I look forward to meeting you in New York City in September 2010.