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Blog about Digital Asset Management

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What is MADAM?

King’s College of London has started its first Masters (MA) degree program in Digital Asset Management (DAM) this year. MADAM is the first Master’s Degree program of its kind. Best wishes in all their endeavors.

As written in an earlier post, this is not the only school of higher education to offer courses in DAM by name. There are other courses and programs that may call it something else in the fields of Archiving (specific to digital) and Library Science (again specific to digital). The main issue I see ad keep hearing about is that too many schools are still resisting (not changing) to teach their students about the real digital world and how things get done today. More adjunct professors who still function in the real business world, not just full time academia helps minimize this. I would also encourage any student to get a real job or  internship to see how things are done…not in theory, but reality.

You are more than welcome to try and:

  • Apply theory in practice when applicable
  • Learn to think on your feet
  • Think it through and act for long term, not just short term results
  • Walk through the possible consequences (pros/cons) of one action over another
  • Reference/respect other people’s point of view and take them all with a grain of salt
  • Do not ask anyone to do something you would not do yourself
  • Do it yourself before asking others to repeat the same tasks
  • Eat your own dog food (practice what you preach)
  • Learn to spend wisely, not based on impulse
  • Diversify
  • If failure happens, fail quickly and learn why this happened so those reasons do not keep recurring again. Then, don’t repeat that failure.


What higher education courses are available about DAM?

Since my last post about DAM career planning, a whole host of higher education courses popped up on my radar.  The courses found, researched and listed are located in the US, UK and even China. There were plenty of higher education courses offered which mention DAM within their syllabus, but these courses listed below are focused on DAM.

Since 2003, Rochester Institute of Technology (New York, USA) offers a DAM course three times per year.

Since 2006, San Jose State University (California, USA) offers a graduate elective course on DAM.

Since 2007, Simmons College (Massachusetts, USA) offers a DAM course as an elective to a graduate program.

Since 2008, Zhejiang University (Zhejiang, China) offers an undergraduate course on DAM.

As of January 2010, Columbia University (New York, USA) offers a continuing education course all  about DAM.

As of March 2010, Birmingham City University (Birmingham, UK) offers a module in Media Asset Management (MAM) as part of a certificate program.

As of September 2010, King’s College London (London, UK) offers the first Master’s degree program about DAM (MADAM).

There may be other higher education courses specifically about DAM offered elsewhere which I would love to hear about and I am sure the readers would too.

Special thanks to all the DAM professionals, professors and administrators who helped me compile this list.