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Blog about Digital Asset Management

Tag Archives: DAM


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DAM LA 2010 Conference

“DAM LA 2010 is the place for everyone involved in the process of managing digital media.”

On November 15 and 16, the DAM LA 2010 Conference will take place at the Renaissance Hollywood Hotel in Hollywood, California.

This is the West Coast DAM Conference complete with:

  • Case Studies, Panels and Presentations
  • DAM Professionals
  • Keynote
  • Linkedin Group
  • Sponsors/Exhibitors
  • Tutorials
  • Tweets

During DAM LA 2010, I will be presenting…

From pre-DAM to workflows with DAM: Identifying your use cases

In the initial research of Digital Asset Management solutions for your organization, pre-DAM use cases are analysed to help decide on the best DAM solution for your organization’s business needs. This is not simply management’s need, but the potential DAM users’ needs with all their real world workflows. We will walk through how to do this from A to Z, including commonly forgotten parts of the workflow.

Of course, if you are reading this blog, you can save $100 by registering for DAM LA 2010 Conference by using the discount code.

You can also save on the hotel reservations with a special discounted room rate by requesting the group rate for the Henry Stewart Events or simply book the hotel online.

Don’t forget Sunday night, November 14, 2010 will be the first Socal DAM Meetup.

See you there!


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Do you have support for your organization’s DAM?

Whether support is supplied internally to your organization and/or externally provided by a vendor, part of the DAM’s success and user adoption will depend on the support available to be sure the DAM is working as it should.

If you use a DAM within your organization, please answer this poll: Do you have support for your organization’s DAM?


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Did you build or buy a DAM?

When first scoping out a Digital Asset Management (DAM) solution, organizations often entertain the idea of either building or buying a DAM system.

Is there a DAM solution which already exists out there which suits:

  • Your business needs?
  • Your use cases?
  • Your workflow?
  • Your digital assets with specific file formats?

Do you want to pay licensing and/or support fees each year?

Do you really believe your organization can do it all yourselves without any outside assistance, from the beginning into the distant future? (that would mean the future in years. Not weeks.)

In the long-term, what type of solution are you willing to commit to?

Whatever you choose, you’ll need support for DAM operations, DAM users and updates for the DAM. Where will this ongoing support come from?

Do you have full documentation for your organization’s DAM system provided by…?

Does the solution work with third-party applications you need to use it with?

Is it easy to use? Or do you need a software engineering degree to understand how to turn it on and make it work?

Is it a scalable solution, regardless of how big your collections or organization grow?

Is it fully searchable?

Is it secure?

If you use a DAM within your organization, please answer the following poll.


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What is MADAM?

King’s College of London has started its first Masters (MA) degree program in Digital Asset Management (DAM) this year. MADAM is the first Master’s Degree program of its kind. Best wishes in all their endeavors.

As written in an earlier post, this is not the only school of higher education to offer courses in DAM by name. There are other courses and programs that may call it something else in the fields of Archiving (specific to digital) and Library Science (again specific to digital). The main issue I see ad keep hearing about is that too many schools are still resisting (not changing) to teach their students about the real digital world and how things get done today. More adjunct professors who still function in the real business world, not just full time academia helps minimize this. I would also encourage any student to get a real job or  internship to see how things are done…not in theory, but reality.

You are more than welcome to try and:

  • Apply theory in practice when applicable
  • Learn to think on your feet
  • Think it through and act for long term, not just short term results
  • Walk through the possible consequences (pros/cons) of one action over another
  • Reference/respect other people’s point of view and take them all with a grain of salt
  • Do not ask anyone to do something you would not do yourself
  • Do it yourself before asking others to repeat the same tasks
  • Eat your own dog food (practice what you preach)
  • Learn to spend wisely, not based on impulse
  • Diversify
  • If failure happens, fail quickly and learn why this happened so those reasons do not keep recurring again. Then, don’t repeat that failure.