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Blog about Digital Asset Management

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Are you coming to the 2013 Createasphere Digital Asset Management Conference in New York City?

Createasphere is having their annual Digital Asset Management Conference in New York City on October 7 and 8, 2013. There are many new speakers presenting this year.

On October 6, 2013, there is a one-day pre-conference DAM 101 Workshop & Certification.

There is a series of Add-On Seminars:

  • How To Select a DAM System: Best Practices and Pitfalls To Avoid (10/7)
  • Semantics and DAM – You Don’t Know What It Means to Me! (10/7)
  • Metadata Deep Dive (10/8)
  • Jumpstarting Your DAM Implementation with PSV (10/8)

The Conference Program is filled with plenty to listen to, learn from and enrich your knowledge about Digital Asset Management.

Beneficial topics at this year’s conference include:

  • Identify It. Measure It. Monetize It. The Importance of Asset Identification
  • Digital Archives and Content Reuse
  • Brands and Story:  Essential DAM in Transmedia & Cross Platform Content Creation

And this year, I am back to talk about:

  • The People Aspect of DAM: WHO is going to do all this DAM work?

When it comes to the people, process, technology and information aspects of Digital Asset Management, you will hear plenty about the last three. What about those who will actually use the system daily or weekly? What about your users? What about those who will maintain the DAM and know your organization’s workflow inside and out? Does this take additional headcount? Can you simply assign/reassign existing staff to do this? Does this involve temporary or ongoing tasks? Do they really have the time to dedicate to DAM when it was not part of their original job description nor core competency? Do they have what it needed to get the job done? What are your options nowadays? Join us as we address the questions of WHO for your organization. We will address the people part of this equation among those new to DAM, the seasoned DAM practitioners attending for enrichment, DAM experts, HR professionals and technologists.

On October 7, 2013, Createasphere’s Digital Asset Management Conference will have a hosted evening cocktail reception with NYC Digital Asset Managers Meetup Group (RSVP required if you are not attending the conference due to space limitations).

On October 8, 2013, the 4th Annual DAMMY Awards Luncheon will be held to announce and recognize the DAMMY Award winners.

All this will be held at the Westin Grand Central located at:
212 East 42nd Street
New York, NY 10017

Are you coming to Createasphere’s Digital Asset Management Conference in New York City?

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Who will win the 2013 DAMMY Awards?

Since 2010, Createasphere has been recognizing people and organizations in the field of Digital Asset Management (DAM) with the DAMMY Awards.

Judged by a set of peers, the mission behind the DAMMY Awards is “To create awareness of Digital Asset Management (DAM), promote creative and technical excellence in the field, and recognize the achievement in the DAM space.”

DAMMY Award Categories

There are five specific categories for the DAMMY Awards in 2013:

  • DAMMY of the Year

Outstanding individual who has positively impacted growth/success of the Digital Asset Management (DAM) industry globally: DAMMY of the Year.
There is no charge for this entry. The nomination must include a written (two page) explanation of why this individual should be nominated and give specific examples of where/how they have contributed to the Digital Asset Management community.

  • Best Storage, Archive and/or Preservation Solution

This case study provides an example(s) of innovative hardware/software and/or workflow solution that has led the industry to rethink and/or redesign the domain by creating new solutions. The entry for this case study is $55 (US) and must follow the guidelines for entry.

  • Best Example of Asset and Media Repurposing

In this case study the nomination must be an organization or technology that has profitably demonstrated multi-use of assets to create additional revenue streams. The entry for this case study is $125 (US) and must follow the guidelines for entry.

  • Best Strategy or Solution for Digital and Media Asset Management During the Acquisition of Content

This case study must demonstrate taking DAM or related technology to streamline the acquisition process or pre-production stage (of content/assets). The entry for this case study is $55 (US) and must follow the guidelines for entry.

  • Best Strategy Ease of Use for End-User Interface

This case study must demonstrate the ease of use for an end user in a DAM System interface reflecting an intuitive user experience. The entry for this case study is $125 (US) and must follow the guidelines for entry.


  • September 19, 2013 – Extended deadline for application submission
  • September 20, 2013 – Judging begins
  • September 30, 2013 – Judging ends
  • October 4, 2013 – DAMMY of the Year announced
  • October 7, 2013 – Createasphere’s Digital Asset Management Conference NY begins at the Westin New York Grand Central
  • October 8, 2013 – Fourth Annual DAMMY Awards will be held at the Westin New York Grand Central

Past Winners

You can see a list of all the past winners (and nominees) listed here:

You will note that for the past three years straight, if you are a C-Level executive at a DAM solution provider, you have a very high chance of winning the DAMMY of the Year Award. Will this continue to be the case? Do you have to be a sponsor to be awarded? We will all see the results this year.

Have you been nominated yet?

In full disclosure, the author has been nominated for DAMMY of the Year in 2011 and 2012.

If you are involved in Digital Asset Management, have you applied or been nominated for any of the DAMMY Awards this year?

What are you waiting you for? Time is ticking away.

See guidelines for submissions details.

Who will win the DAMMY Awards this year?

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Atlanta DAM Meetup started

There are quite a few organizations based in Atlanta, Georgia. Many of them are either actively using Digital Asset Management (DAM) or are very interested in using Digital Asset Management (DAM), within and across their organization. It would only make sense that Atlanta would have their very own DAM Meetup group so they could discuss hot topics about DAM and learn from each other.

Elizabeth Keathley took the initiative to do just that. Atlanta DAM was founded June 20, 2013 and has announced their first event  in July.

You can find out more about Atlanta DAM at

For those in Atlanta who interested in DAM, this is the time to peel your fingers off your keyboards, mice and tablets for a few hours. This is the time to socialize with other people who work with Digital Asset Management. Join some like minded people in Atlanta who work with DAM and you will be surprised what you have in common across organizations when it comes to DAM. You are not alone in the world of DAM and there are plenty of you out there. Come out, share your experiences, challenges and successes. You might even learn something just by listening.

There are a few DAM Meetups around the world, including NYC Digital Asset Managers which I co-organize with over 520 members.  All you need is enough people willing to come out to one location and Meetup every so often to discuss Digital Asset Management. Do you have a DAM Meetup in your area?

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NYC Digital Asset Managers Meetups now shared on YouTube

Due to a global popular demand, the New York City Digital Asset Managers Meetup group (NYC DAM Meetup) is beginning to record and post their Digital Asset Management (DAM) Meetups on YouTube.

Who wanted this online

DAM professionals, people aspiring to become DAM professionals, people just interested in Digital Asset Management and people just interested in what is going on have asked for the NYC DAM Meetups to be recorded and shared online for the past couple months.

They emailed, tweeted, left comments and messages pleading to sharing this content online.

So the three organizers of NYC DAM Meetups, Chad Beer, Michael Hollitscher and Henrik de Gyor (author of this blog) figured out how we could  share this knowledge online with the right quality.


We looked to see what we could do to make this happen. Why were these local events so popular and in demand?

Maybe it is due to the fact we had 33 Meetups since Chad Beer created the NYC DAM Meetup back in July 2009.

Maybe it is because we had 8 Meetups in the first 5 months of 2013.

Maybe it is the great content and discussion we have shared among our Meetup members in person, including panel discussions on topics people want/need to hear about, such as:

Maybe it is due to the fact that many people, even if they are in New York City, can not make it to the NYC DAM Meetup due to scheduling, geographic or limited space reasons. People still want to listen and learn from what is discussed at the NYC DAM Meetups. It only makes sense to video record our panel discussions in order to share this knowledge beyond scheduling constraints, across all time zones and through most geographic  borders.

This is is why we decided to share the NYC DAM Meetups. Openly. Globally. Video online.  Free of charge to all viewers.


As I visited other Meetups which I joined, some events were recorded while most were not. I visited a Meetup called MoDevDC (on Mobile Development in the Washington DC area. They record every Meetup because Mobile Application Development is kind of really popular right now and they too have a global audience. It happens that I know the person who is doing their video recording. So I did what anyone should do when they have an idea and see a potential solution in front of them. Ask lots of questions, explore what is possible and then plan a pilot project to see how realistic it is for all parties. We are very luckily, Anthony Allen was ready and willing to do this for the NYC DAM Meetup.

We are still working out the details on how to fund this initiative while we have people’s attention. Some are already interested in contributing to this.


Since YouTube is one of the most popular channels we decided to post these videos so there were no limitations. Sharing and embedding from YouTube is easy. This will be shared elsewhere. Now all you need to do is visit


We plan to record the NYC DAM Meetups going forward.

Now you can literally see what happens when you ask to share openly.