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Blog about Digital Asset Management

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Who will win the 2013 DAMMY Awards?

Since 2010, Createasphere has been recognizing people and organizations in the field of Digital Asset Management (DAM) with the DAMMY Awards.

Judged by a set of peers, the mission behind the DAMMY Awards is “To create awareness of Digital Asset Management (DAM), promote creative and technical excellence in the field, and recognize the achievement in the DAM space.”

DAMMY Award Categories

There are five specific categories for the DAMMY Awards in 2013:

  • DAMMY of the Year

Outstanding individual who has positively impacted growth/success of the Digital Asset Management (DAM) industry globally: DAMMY of the Year.
There is no charge for this entry. The nomination must include a written (two page) explanation of why this individual should be nominated and give specific examples of where/how they have contributed to the Digital Asset Management community.

  • Best Storage, Archive and/or Preservation Solution

This case study provides an example(s) of innovative hardware/software and/or workflow solution that has led the industry to rethink and/or redesign the domain by creating new solutions. The entry for this case study is $55 (US) and must follow the guidelines for entry.

  • Best Example of Asset and Media Repurposing

In this case study the nomination must be an organization or technology that has profitably demonstrated multi-use of assets to create additional revenue streams. The entry for this case study is $125 (US) and must follow the guidelines for entry.

  • Best Strategy or Solution for Digital and Media Asset Management During the Acquisition of Content

This case study must demonstrate taking DAM or related technology to streamline the acquisition process or pre-production stage (of content/assets). The entry for this case study is $55 (US) and must follow the guidelines for entry.

  • Best Strategy Ease of Use for End-User Interface

This case study must demonstrate the ease of use for an end user in a DAM System interface reflecting an intuitive user experience. The entry for this case study is $125 (US) and must follow the guidelines for entry.


  • September 19, 2013 – Extended deadline for application submission
  • September 20, 2013 – Judging begins
  • September 30, 2013 – Judging ends
  • October 4, 2013 – DAMMY of the Year announced
  • October 7, 2013 – Createasphere’s Digital Asset Management Conference NY begins at the Westin New York Grand Central
  • October 8, 2013 – Fourth Annual DAMMY Awards will be held at the Westin New York Grand Central

Past Winners

You can see a list of all the past winners (and nominees) listed here:

You will note that for the past three years straight, if you are a C-Level executive at a DAM solution provider, you have a very high chance of winning the DAMMY of the Year Award. Will this continue to be the case? Do you have to be a sponsor to be awarded? We will all see the results this year.

Have you been nominated yet?

In full disclosure, the author has been nominated for DAMMY of the Year in 2011 and 2012.

If you are involved in Digital Asset Management, have you applied or been nominated for any of the DAMMY Awards this year?

What are you waiting you for? Time is ticking away.

See guidelines for submissions details.

Who will win the DAMMY Awards this year?

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Do you recognize your top DAM users?

Based in my previous blog post regarding What is a DAM Award?, the following anonymous poll is meant to gauge whether organizations using a Digital Asset Management (DAM) solution recognize their top DAM users. Please answer the following question:


What is a DAM Award?

Recognition for going above and beyond the ‘call of duty’ is not often rewarded. Sometimes not even mentioned in the workplace. While we do not need a ticker tape parade or gold medals for ‘just doing our job’, mentioning and/or rewarding real achievements is one way to recognize individual overachievers and your organization’s top performers. Anyone who has worked with Digital Asset Management (DAM) knows it is not as easy as pie.

A DAM Award can  recognize your organization’s top DAM users and top performers. How do you find these top performers?

By using reports directly from the DAM on a periodic basis (weekly/monthly/yearly) in a objective, predefined, quantifiable manner, it is possible to find out:

  • Who uploaded the most number of assets (not garbage, without metadata, just to boost your numbers)
  • Who metatagged the most number of assets (while following the established guidelines as to what metadata is needed within your organization)
  • Who downloaded the most number of assets for a specific project (and used those assets)
  • Who ordered the most assets from the DAM for projects (if you use an ordering system within your DAM)
  • Who created the most downloaded asset(s) in the DAM (it may not even be your organization’s logo)

You could even find out who uploaded milestone assets such as the:

  • ten thousandth asset
  • hundred thousandth asset
  • millionth asset to the DAM
  • and so on…

It is recommended to establish ground rules and fair prizes for the DAM Award. These awards could be issued to the top performing individual per group or department. DAM administrators should not be eligible to win a DAM Award. Since patterns of heavy use may occur depending on the role of the individual or project they happen to be working with the DAM, all winners may need to be limited to a specific number of times they may win the award in a row. If you have the number of DAM users which can be counted on one hand, you may want to consider adding more users to increase ROI before issuing DAM Awards.

A DAM Award can quickly establish itself as a welcome surprise since  it is fair recognition for a job well done if it is:

  • Measured and issued objectively
  • Openly documented
  • Quantifiable with numbers

The award also invites friendly competition to beat each others’  achievement every period of time. Individual winners have been known to add the fact that they are a DAM Award winner to their internal email signature line.  It often evokes a sense of pride. Yes. Pride in the individual’s achievement, due to the recognition of hard work and encouragement to continue on. DAM Awards are often prominently displayed in the individual’s workspace.

As a tangible award, create an official certificate (from a uniformed template) to hand out to winners of the DAM Award.  This award could also be emailed as a PDF to remote users. Check before issuing tangible monetary awards in case it is considered taxable compensation.

The official DAM award certificate could include:

  • Individual’s name
  • Individual’s title
  • Group/Department
  • Award date
  • What was their achievement
  • Period of time when achievement occurred
  • Quantifiable measure (numbers) to back up the achievement/milestone

Consider using the organization’s logo to make it even more official (if permitted by the organization). Otherwise, consider using a graphic element of a DAM mascot…the beaver, for example, to add as a sense of fun.

To date, I have not seen any DAM vendors create DAM Awards for their clients to use.

The recognition could also include an email to their department/group and their management to advise everyone of their achievement. Being a recipient of an objective, quantifiable award can be favorable in an annual performance review.

Various organizations use DAM Awards as a supplement to:

Do you issue DAM awards to recognize your top DAM performers?