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Blog about Digital Asset Management


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Digital Asset Management book by Elizabeth Keathley now available

There is a new Digital Asset Management book coming out in late March 2014 written by Elizabeth Keathley.  Elizabeth decided to quit her full-time DAM job and commit herself to write this book. Shortly afterward, I was asked to be the technical reviewer/editor on this book to review each chapter in draft form.

Working together remotely, we spent a good few months working on this book. The book titled Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is now available for sale online. If you are still clinging to the last remaining bookstores, you may need to special order this book.

If you are interested in Digital Asset Management, check out this book for yourself:

Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos

If you read the book or eBook version, leave a review of what you think.

 


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Are you coming to the 2013 Createasphere Digital Asset Management Conference in New York City?

Createasphere is having their annual Digital Asset Management Conference in New York City on October 7 and 8, 2013. There are many new speakers presenting this year.

On October 6, 2013, there is a one-day pre-conference DAM 101 Workshop & Certification.

There is a series of Add-On Seminars:

  • How To Select a DAM System: Best Practices and Pitfalls To Avoid (10/7)
  • Semantics and DAM – You Don’t Know What It Means to Me! (10/7)
  • Metadata Deep Dive (10/8)
  • Jumpstarting Your DAM Implementation with PSV (10/8)

The Conference Program is filled with plenty to listen to, learn from and enrich your knowledge about Digital Asset Management.

Beneficial topics at this year’s conference include:

  • Identify It. Measure It. Monetize It. The Importance of Asset Identification
  • Digital Archives and Content Reuse
  • Brands and Story:  Essential DAM in Transmedia & Cross Platform Content Creation

And this year, I am back to talk about:

  • The People Aspect of DAM: WHO is going to do all this DAM work?

When it comes to the people, process, technology and information aspects of Digital Asset Management, you will hear plenty about the last three. What about those who will actually use the system daily or weekly? What about your users? What about those who will maintain the DAM and know your organization’s workflow inside and out? Does this take additional headcount? Can you simply assign/reassign existing staff to do this? Does this involve temporary or ongoing tasks? Do they really have the time to dedicate to DAM when it was not part of their original job description nor core competency? Do they have what it needed to get the job done? What are your options nowadays? Join us as we address the questions of WHO for your organization. We will address the people part of this equation among those new to DAM, the seasoned DAM practitioners attending for enrichment, DAM experts, HR professionals and technologists.

On October 7, 2013, Createasphere’s Digital Asset Management Conference will have a hosted evening cocktail reception with NYC Digital Asset Managers Meetup Group (RSVP required if you are not attending the conference due to space limitations).

On October 8, 2013, the 4th Annual DAMMY Awards Luncheon will be held to announce and recognize the DAMMY Award winners.

All this will be held at the Westin Grand Central located at:
212 East 42nd Street
New York, NY 10017

Are you coming to Createasphere’s Digital Asset Management Conference in New York City?


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Atlanta DAM Meetup started

There are quite a few organizations based in Atlanta, Georgia. Many of them are either actively using Digital Asset Management (DAM) or are very interested in using Digital Asset Management (DAM), within and across their organization. It would only make sense that Atlanta would have their very own DAM Meetup group so they could discuss hot topics about DAM and learn from each other.

Elizabeth Keathley took the initiative to do just that. Atlanta DAM was founded June 20, 2013 and has announced their first event  in July.

You can find out more about Atlanta DAM at http://www.meetup.com/Atlanta-DAM/

For those in Atlanta who interested in DAM, this is the time to peel your fingers off your keyboards, mice and tablets for a few hours. This is the time to socialize with other people who work with Digital Asset Management. Join some like minded people in Atlanta who work with DAM and you will be surprised what you have in common across organizations when it comes to DAM. You are not alone in the world of DAM and there are plenty of you out there. Come out, share your experiences, challenges and successes. You might even learn something just by listening.

There are a few DAM Meetups around the world, including NYC Digital Asset Managers which I co-organize with over 520 members.  All you need is enough people willing to come out to one location and Meetup every so often to discuss Digital Asset Management. Do you have a DAM Meetup in your area?