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Blog about Digital Asset Management


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Createasphere Digital Asset Management Conference in New York 2010

On September 23 and 24, 2010, Createasphere will hold a Digital Asset Management Conference and Exposition at the New Yorker Hotel in New York City.

I will be moderating a panel discussion with Dan McGraw on:

What Are The Phases Of DAM? From Implementation Of A DAM To The Evolution Of Your DAM – How Do You Plan?

  • How does an organization implement a DAM?
  • How do you begin to understand what those phases are, and then implement them?
  • What is often missed or forgotten?
  • Is the phased approach appropriate for your organization?

There are plenty of sessions among three tracks:

  • Track One for the Newcomer
  • Track Two for the Specialist
  • Track Three for Leadership and Management

You can register for the conference here

There are several discounts available for:

  • Early Bird Registration (before August 7, 2010)
  • Group Registration (of 4 or more people registering from the same company)
  • Guest Ticket (admission for guest/spouse/partner to the cocktail reception and lunch both days)
  • Student Registration (with current student ID card)

As a reader of this blog, you may also use one of these additional discounts for the conference:

  • DEDUC (for an extra 20% off registration)
  • DSTUDENT (for an extra 10% off the student rate)

Either of these codes can be used with the respective early bird specials.

If you want to book a room at the New Yorker Hotel with a special discounted rate during this conference, you can use “Createasphere room block”.

There will be more information coming soon as well as a DAM Tweetup in New York City.

I look forward to meeting you in New York City in September 2010.


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Where can I find a DAM internship?


I just returned from a DAM Conference and DAM Tweetup where I was able to meet with many more like-minded people in the field of Digital Asset Management (DAM).

More and more people are aspiring to get into the field of Digital Asset Management, like any other domain, but the issue is how:

  • To get a foot in the door
  • To get their feet wet
  • To gain quantifiable, hands-on work experience

I heard this need many times over the past years, so I did something about it. During the DAM Conference, I announced…

DAMinternships.com

If you are looking to:

  • Find internships involving Digital Asset Management (DAM), you come to the right place as a potential intern.
  • Post an internship position involving Digital Asset Management (DAM), you have also come to the right place.

And yes, best of all, it is free. Look for regular updates on this new site.


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Can I manage a DAM on a mobile device?


As a Digital Asset Manager, one of the things to keep in mind is that a Digital Asset Management (DAM) system can be used 24 hours a day,  seven days a week and almost every day of every year. But these are not my regular business hours. With that level of demand, I don’t live at the office nor would my employer want me to. Nor would my family.

As much as my laptop looks like an extra limb, I do put it down (sometimes). Of course, when you most need it, you don’t have it available or you can not get a connection.

What to do when you are away from the computer and the office, but you get a critical email/phone call? Waiting until you return is not an option. You can assess how critical the need is by talking the person or emailing them, but sometimes the solution may involve using the DAM remotely. Ignoring users or having them ‘wait until I am available ‘ in front of a computer again is not realistic today, particularly in a high production environment. Ignoring users or delaying assistance does not help user adoption.

If you can not access the DAM on the web, this limits the abilities of mobile users and admins alike. If that is the case, you should have trained people (as your backup) to cover the DAM duties if you leave (vacation, sick leave or otherwise) for the purpose of continuity as well as limiting delays in production. If you work in an environment with shifts covering the work 24 hours a day on a regular basis, you may need people on each shift who are knowledgeable in DAM to support the business needs and have them sync online by documenting the work done. Otherwise, your Digital Asset Manager or DAM admin is stuck working during alleged vacation time and sick leave. This should simply be a matter of unplugging because you can, need to and want to.

Now returning to the computer unavailable with critical issue pending assistance. I have a popular smart phone which actually displays the web properly (yes, I tested several smart phones before acquiring one), but almost every phone does not display Adobe Flash NOR Flex (yet). Luckily, the DAM I use does not currently use Flex. Flex has gained popularity in DAM space because it provides a flexible GUI display. And Flex looks cool…or at least gray. Flex is Flash-based and that remains troublesome for almost every mobile user…among others…since Flash requires special players and/or plugins to display properly.

It is possible to have a mobile version of a DAM User Interface (UI) as well, which is different from the regular DAM UI, but I have not seen many yet. So yes, admins as well as all registered DAM users should be able to access and use the DAM via mobile device.

Whether we like it or not, it is not a secret that mobile access has been and continues to be a growing need for mobile workers, but how many are ready to do this now?

Can you manage your DAM on a mobile device?