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Second Annual DAMMY Awards

Createasphere has open the Second Annual DAMMY Awards on April 1, 2011 for online submissions until August 1, 2011.

“Createasphere is excited to launch the second annual event that acknowledges achievement and resourcefulness in Digital Asset Management. The DAMMY Awards recognize pioneering individuals and organizations who have created new revenue opportunities, efficient workflows, exceptional storage and archive solutions, and more. An outstanding individual or organization will also be named DAMMY of the Year for positively impacting the success of digital asset management for the good of the global community…”

Nominations are now being accepted for the five categories of DAMMY awards:

  1. DAMMY of the Year
  2. Best Storage, Archive, and or Preservation Solution
  3. Best Strategy or Solution for Digital & Media Asset Management during the Acquisition of Content
  4. Best Example of Asset & Media Repurposing
  5. Best strategy Ease of Use for End-User Interface

(yes, that fifth category is new for 2011)

There are three judges who will evaluate all the submissions for all DAMMY Award categories:

  • Lisa McIntyre
  • David Riecks
  • Donna Slawsky

Each of them have been interviewed on Another DAM podcast in the past.

Congratulations to all the first annual DAMMY Award winners from 2010. One of the winners, UPS was also interviewed on Another DAM podcast.

Best of luck to all submissions for the Second Annual DAMMY Awards. Do not be shy. Get recognized by the DAM community as the professional that you are.

Submit your application for the DAMMY award category which best applies today. Enter your submission today.

The Second Annual DAMMY award will be announced during The DAMMY Awards ceremony in New York City on September 23, 2011.


What is a DAM Award?

Recognition for going above and beyond the ‘call of duty’ is not often rewarded. Sometimes not even mentioned in the workplace. While we do not need a ticker tape parade or gold medals for ‘just doing our job’, mentioning and/or rewarding real achievements is one way to recognize individual overachievers and your organization’s top performers. Anyone who has worked with Digital Asset Management (DAM) knows it is not as easy as pie.

A DAM Award can  recognize your organization’s top DAM users and top performers. How do you find these top performers?

By using reports directly from the DAM on a periodic basis (weekly/monthly/yearly) in a objective, predefined, quantifiable manner, it is possible to find out:

  • Who uploaded the most number of assets (not garbage, without metadata, just to boost your numbers)
  • Who metatagged the most number of assets (while following the established guidelines as to what metadata is needed within your organization)
  • Who downloaded the most number of assets for a specific project (and used those assets)
  • Who ordered the most assets from the DAM for projects (if you use an ordering system within your DAM)
  • Who created the most downloaded asset(s) in the DAM (it may not even be your organization’s logo)

You could even find out who uploaded milestone assets such as the:

  • ten thousandth asset
  • hundred thousandth asset
  • millionth asset to the DAM
  • and so on…

It is recommended to establish ground rules and fair prizes for the DAM Award. These awards could be issued to the top performing individual per group or department. DAM administrators should not be eligible to win a DAM Award. Since patterns of heavy use may occur depending on the role of the individual or project they happen to be working with the DAM, all winners may need to be limited to a specific number of times they may win the award in a row. If you have the number of DAM users which can be counted on one hand, you may want to consider adding more users to increase ROI before issuing DAM Awards.

A DAM Award can quickly establish itself as a welcome surprise since  it is fair recognition for a job well done if it is:

  • Measured and issued objectively
  • Openly documented
  • Quantifiable with numbers

The award also invites friendly competition to beat each others’  achievement every period of time. Individual winners have been known to add the fact that they are a DAM Award winner to their internal email signature line.  It often evokes a sense of pride. Yes. Pride in the individual’s achievement, due to the recognition of hard work and encouragement to continue on. DAM Awards are often prominently displayed in the individual’s workspace.

As a tangible award, create an official certificate (from a uniformed template) to hand out to winners of the DAM Award.  This award could also be emailed as a PDF to remote users. Check before issuing tangible monetary awards in case it is considered taxable compensation.

The official DAM award certificate could include:

  • Individual’s name
  • Individual’s title
  • Group/Department
  • Award date
  • What was their achievement
  • Period of time when achievement occurred
  • Quantifiable measure (numbers) to back up the achievement/milestone

Consider using the organization’s logo to make it even more official (if permitted by the organization). Otherwise, consider using a graphic element of a DAM mascot…the beaver, for example, to add as a sense of fun.

To date, I have not seen any DAM vendors create DAM Awards for their clients to use.

The recognition could also include an email to their department/group and their management to advise everyone of their achievement. Being a recipient of an objective, quantifiable award can be favorable in an annual performance review.

Various organizations use DAM Awards as a supplement to:

Do you issue DAM awards to recognize your top DAM performers?