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Blog about Digital Asset Management

Tag Archives: Digital Asset Management


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What is Digital Asset Management (DAM)?

Depending who you ask, you will get a different answer to the question, “What is Digital Asset Management (DAM)?”

There are plenty of unrelated answers found, about water reservoirs and feats of aquatic engineering. There is even an entry for “dam (dekameter)”. Umm, not really what we are talking about here, but thank you Wolfram|Alpha

In all seriousness, here is a list of answers to the question in their own words (click on each link):

So how do we get consensus on one definition? Can’t we just all get one definition for DAM? Does DAM vary that much? Do we need a broad enough definition that covers what DAM was before, what it is today and what it is becoming? Should there be a simple broad definition to understand the concepts and then more complex definitions to understand the various parts of the solution?

This discussion starts with unity among the DAM professional community. In September 2010, there were two DAM conferences back to back in different cities. Most of the top active minds in the ‘DAM-osphere’ were present. The issue is you could ask every DAM professional the same question and you would likely get a different definition from each person. Or they would ask you to reference xyz.

Sigh.

So how do we fix this? One solution is to set standards going forward. Someone told me ‘the interesting thing about standards is everyone has their own.’ Where is the standards body which creates these standards and hashes out what it really is? Sure, there are well accepted standards bodies. Just to list a few, there are:

The issue is these standards bodies move slowly when establishing standards. It can take 5 to 15 years to set a standard. Does anything change within that period of time?

There is one group which DAM professionals may have heard of already.

Enter the DAM Foundation. Yes, that’s right. There is one. And their major purpose for existence?

DAM Foundation. Creating the standards in Digital Asset Management

It has hundreds of members from DAM professional community already. You will hear more about it in the coming months. I have spoken to plenty of DAM professionals who would love to hash this out together… not individually. A standard accepted by the whole can trump the standard mentioned from one.

Meanwhile, we can continue the discussion…

What is your definition of Digital Asset Management?

Input interpretation:

dam (dekameter)


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Do you want to join a DAM Meetup group near you?

The first Digital Asset Management (DAM) Meetup group was established in New York City. This group is very active and still growing.

But what if you don’t live near New York City area?

Vote here if you are interested in joining a DAM Meetup group near you.


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Panel Discussion: What are the Phases of DAM?

During the Createasphere DAM Conference in New York City, I will be moderating a live panel discussion about:

What are the Phases of DAM? From Implementation of a DAM to the Evolution of Your DAM – How Do You Plan?

At the time of this posting, this session is scheduled on September 23, 2010 from 4:10 PM-5:20 PM at The New Yorker Hotel

At the time of this posting, the panel discussion is scheduled to include:

  • Dan McGraw– Seven Dials Media (also host of That DAM Show)
  • Jess Hartmann– ProMAX Systems
  • Michael Hollitscher– Digitas (also assistant organizer of NYC Digital Asset Managers Meetup group)
  • Alexander Struminger– UNICEF
  • Jack Van Antwerp– The Wall Street Journal
  • Henrik de Gyor– moderator (also blogger at Another DAM blog)

Some discounts are still available to attend this Conference.

Before the conference, the moderator will be crowdsourcing some questions for this panel discussion from the DAM Community in advance. We will be taking questions from the audience that day as well.

Later on, there will be a blog post to answer the question…

What are the Phases of DAM?


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What is a DAM Meetup Group?

Within one year, two DAM professionals have formed a successful DAM Meetup group.

Chad Beer and Michael Hollitscher created NYC Digital Asset Managers on Meetup.com. They organize events for those interested in Digital Asset Management (DAM) about every month in New York City. So what is so interesting about this? Over 150 people have joined as members. The meetup sometimes has a waiting list because the events are so popular and space is limited. The topics are intriguing and so are the speakers.

There is a DAM Meetup (also referred to as a DAM Tweetup) scheduled on September 22, 2010 at 7:00 pm. Join us at Cooper’s Tavern inside the New Yorker Hotel. This is the evening before the Createasphere DAM Conference in New York City.

So, what are DAM professionals in other major cities waiting for? They can create their own local DAM Meetup Group as well. Follow the example. Plan one event per month around a DAM topic or just start with a DAM Tweetup for some social time between members of your DAM community. Mention the existence of the Meetup group on email lists (not spam), LinkedIn and Twitter. As long as the group can plan consistent events about interesting DAM topics, the meetup group will grow by word of mouth. That is what happened successfully with NYC Digital Asset Managers and you can do this in your metropolitan area as well.

The unity of DAM professionals can help each other to gain support, share ideas and enrich your knowledge about DAM.  The idea is to thrive with DAM. That can be achieved with the generosity of your time together. Whom else could do this better than other people who understand what we do. You are not alone.  Network together and learn together.

Do you have DAM Meetup Group in your area?

Cooper’s Tavern inside the New Yorker Hotel