Henrik de Gyor will also discuss the use of the DAM Maturity Model (DAM3) and guide you through this self-assessment. Plenty of people have downloaded this PDF and glanced at it, but have yet to leverage it to measure their level of DAM improvement over time. We will show you how for use in your own organization. #IENDAM
There are a number of other panel discussions on:
DAM vendor selection
DAM vendor management
and much more
This DAM Summit was created for Digital Asset Management professionals on topics requested by DAM professionals and created by the Insight Exchange Network. #IENDAM
Use discount code M123ADC15 for 15% off registration. There are a few days left for early bird registration so don’t wait too long to register to attend. #IENDAM
There will be a NYC DAM Meetup on January 23, 2019 too. See you there. #IENDAM
Once we implement a Digital Asset Management (DAM) solution, we are far from done. Unless we want another shelf baby. Our organizations are likely just getting warmed up (some faster than others) when comes to managing their digital assets. This holds true regardless of where we stand with many Enterprise Content Management (ECM) solutions when an organization comes to the realization that they need to manage their content as they grow up, scale up and move forward into the 21st century. There is a way of measuring this level of maturity within any organization, seeing what needs work and follow a specific roadmap through a maturity model.
This was developed by and credited to several groups of subject matter experts including Wipro, The Real Story Group (formerly CMS Watch), Smigiel Consulting Group, and Hartman Communicatie over the past few years. And it is free to use.
According to ECM3, there are five levels of ECM maturity:
Level 1: Unmanaged
Level 2: Incipient
Level 3: Formative
Level 4: Operational
Level 5: Pro-Active
This model dives into “thirteen maturity dimensions across three categories”:
Business Expertise – Employee and executive education and understanding of core ECM precepts
IT Expertise – Ability to properly take advantage of incumbent and new systems
Process – Extent to which enterprise has analyzed its content-oriented business processes
Alignment – Extent of effective Business – IT collaboration, understanding, and synchronization
Content/Metadata – Extent to which enterprise has analyzed its content and metadata
Depth – Completeness of content lifecycle management
Governance – Extent of policies and procedures addressing information management
Re-use – Extent realization of content re-use opportunities
Findability – Ability to find the right content at the right time
Scope – Relevant range of ECM functional capabilities (DM, BPM, DAM, etc.) adopted
Breadth – Evolution from departmental to enterprise-wide management systems, where necessary
Security – Extent to which actual content access reflects enterprise entitlements
Usability – Application fitness to purpose
Every organization has room for improvement, especially if the organization is unaware of any of the parts listed above. An organization that is aware of its own ECM maturity has one big step ahead of the rest in knowing where it stands among its competitors and what it needs to focus on going forward.
In my opinion, when trying measure their level of maturity across all these dimensions many organizations will find themselves in level 1 (unmanaged with no progress) or level 2 (the beginning of progress) of ECM maturity, with a long road ahead.
Why? The causes are:
A general lack of awareness. This has been, is and still will be a growing issue regardless of when we face up to it. If all thirteen points listed above do not ring any alarm bells, look into them. Do not assume the organization is aware of this just because we happen to know about it. Survey your own organization and find out why.
Mistaking age for maturity.
The rapid growth (kind of like an avalanche) of digital content including a vast number of digital assets (being created and/or getting acquired) by the organization. Do we know how many and how often?
Little or no focus on managing digital content and assets until that realization comes too late. Are we ready to pay more later on? Are we ready to start prioritizing?
Organization find themselves scrabbling to ‘do something.’ Repeat.
Organizations are often unsure exactly what to do nor how nor when. Are we comfortable with this? We should not be comfortable with the lack of a plan.
No staff regularly working on any/most of these issues. Yes, that may often mean dedicated, knowledgeable individuals. Not simply adding tasks to someone’s endless list of things to do.
As time passes, some people ignore the facts hoping these issues will go away. Their days are numbered because those times are already over. ‘Pay me now or pay me later’, you will have to pay for this cost of doing business today. If we ignore the first estimates of what DAM and other ECM solutions may cost an organization today (including the possible ‘fixing’ costs for any legacy assets/content), wait until we see the next (likely higher) estimate. Once these solutions are implemented and actually being used, that only marks the beginnings of the ECM maturity process.
DAM professionals and other ECM professionals have their work cut out for them. It may even require a few diaper changes as well tears wiped from a quite few faces within some organizations. Or the organization will simply fade into history.
While the roadmap to maturity may be long and winding, this road has been paved thanks in part to ECM3. To go further down into the rabbit hole, take a look at the Mike 2.0 Methodology