DAM. As soon as you start thinking about getting a Digital Asset Management (DAM) solution for your organization, you will hear the jokes coming.

Having a DAM day? Is this the hour of the DAM? Having a DAM moment?

What if you were:

• the DAMM (Digital Asset Management Manager)
• the DAMD (Digital Asset Management Director)
• the DAM VP (Digital Asset Management Vice President)

(It is just a title)

• Do you have DAM-IT (Digital Asset Management and Information Technology) group meetings?

You can imagine the DAM conversations:

• Do you have DAM access?
• You need a DAM account.
• Here is the DAM URL.
• Got a DAM login?
• What about a DAM password?
• Having DAM problems? What is your DAM problem?
• What about DAM permissions?
• What is your DAM role?

When you have a DAM, there are often:

• DAM assets
• DAM budget
• DAM consultants
• DAM department
• DAM downloads
• DAM groups
• DAM meetings
• DAM metadata
• DAM people
• DAM reports
• DAM ROI (Return On Investment)
• DAM strategy
• DAM support
• DAM TOC (Total Cost of Ownership)
• DAM training
• DAM uploads
• DAM vendors

All DAM, all the time.

Been there. Done that. Got the DAM t-shirt. (Yes, there are some DAM t-shirts available. Really. Google it.)

Learn DAM. Live DAM. Love DAM. (Keep up the enthusiasm.)

Don’t give a DAM? Well, of course not. You don’t give a DAM.  DAM is not free (even when it is open source, it still requires time to implement).  Instead share a DAM within your organization and save money.

Let everyone make the DAM jokes and do not take it personally. DAM humor is a good thing.

Do you have any good, clean DAM jokes?