Another DAM Blog

Blog about Digital Asset Management


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Where can I find some DAM jobs?

Despite current economic times, Digital Asset Management (DAM) jobs are listed on a regular basis throughout the United States and the world. While many positions are clustered around major cities, there are often 100+ jobs listed at any one time. So the question is if you have relevant job experience (according to the individual job description) in the field of DAM, where do you look?

Here are several online job sites which display DAM jobs regularly:

As many DAM professionals know, metadata is important. Specifically, keywords.

Keywords which work well when searching within relevant job sites are:

  • “Digital Asset Management”
  • “metadata”

Keywords which do not work as well are:

  • “DAM” (unless you really are looking for jobs related to hydroelectricity or any other word with the letters “dam” in it)
  • “Asset Management” (often yields financial or real estate positions)

What if you do not have relevant job experience? If you are a college student, consider a DAM internship.

If you are a working DAM professional or between DAM jobs, consider seeking the skills of a talent scout or head hunter with experience in placing individuals with those technical skills. And experience.

It is not a secret that Digital Asset Management is a technical field, but the DAM users are not necessarily technical people. DAM professionals need to be able to ‘translate’ the complex blah blah blah into terms non-technical people do understand. As a Digital Asset Manager, I am a bridge between creative and technical groups. There is a lot of hands-on activity and training which involves plenty of hard work and, of course, metadata. Like many positions, this job is not for everyone. If you are job hunting, do yourself as well as the hiring managers a favor: Don’t apply if you are not qualified according to the job description.

Nowadays, many employers only accept digital copies of your resume and cover letter when applying. Human eyes may not even see your completed application unless it first passes filtering technologies. As with most resumes, Human Resources may read them in less than 30  seconds. Depending on a variety of factors, there may not be a line forming outside the door for DAM job applicants.

Many people may not understand what DAM professionals do for a living nor how digital asset management works. In order to get hired as a DAM professional, you need to know what this involves and be able to explain it to people clearly.

Let us know when you are ready for consulting or assistance in finding Digital Asset Management professionals for your business.

Where do you find DAM jobs?


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How do I plan for a career in DAM?

Most of us did not go to college nor university knowing we would be working on Digital Asset Management (DAM) today. Many might even say ‘DAM picked me. I did not pick to work on DAM.’ Those of us who are working on DAM come from diverse career backgrounds, which may include:

  • Archives and records management
  • Business Management
  • Design
  • Education
  • Engineering
  • Film
  • History
  • Journalism
  • Library Science
  • Marketing
  • Photography
  • Project Management
  • Sales
  • Video
  • And many other career paths

Is a career in DAM really planned at all? It may be fair to say that at the time of this blog post and according to a recent poll, most people did not plan on a career in DAM, but rather volunteered for it or were volunteered for it. Either way, that is okay. Allow me to explain why…

  1. DAM is a growing field
  2. Growth in DAM means growth in careers which manage information  (Has your organization stopped accumulating digital assets? This is not likely to happen anytime soon)
  3. DAM has the ability to measure growth and progress within an organization, which is very lucrative in any business, as long as you know exactly what is being measured
  4. Part of running a DAM can lead to better record keeping and Rights Management which reduces liability within the organization (aka not getting sued for unauthorized use)
  5. There are more and more DAM jobs waiting to be filled
  6. There are not enough DAM professionals available with the needed experience, some even say there is a shortage of qualified individuals
  7. More education about DAM is coming soon to help reduce this shortage and further the knowledge of people who find themselves newly involved in DAM
  8. DAM internships and mentorship program are now available in order to share the knowledge and hands-on experience needed
  9. It takes a certain type of individual to work on DAM and not everyone can do this type of work. You may be that person and not realize it. Do not expect overnight change, but rather baby steps of progress
  10. Some organizations are still scratching their heads wondering why there is a low adoption of their systems, while their own people don’t understand how to use them and there is no one to help them internally. As soon as it dawns on them, they will begin seeing the value of a DAM professional who can assist them within their organization whether it is an internal resource who knows their processes (is that you?) and/or an external resource (such as a consultant) if you are not sure where to start or how to move forward in a phased approach. Yes, I will be blogging about the phases of DAM too.

There are courses available in DAM from:

  • CMSWatch (also offered by AIIM) offer an online certificate education course on the Fundamentals of Digital Asset Management Technologies
  • King’s College London to offer a Master of Arts in Digital Asset Management (MADAM) in late 2010. This is being offered not because we needed more acronyms in this field, but because we need more education about DAM.
  • Tutorials offered before and after each Henry Stewart DAM Conference held in the USA and Europe
  • More events and workshops for DAM users are coming soon
  • Internships are now available
  • Mentorship program has been established for professionals.

Of course, DAM vendors offer documentation and support for their specific DAM systems, but it is not enough. Who will drive the adoption, implementation, operations, support and workflow of the DAM within your organization? Enter the DAM Professional.

Anyone can supplement their DAM education and experience with:

  • Books (take note of their publish dates though because technology changes rapidly)
  • Blogs (not just this one)
  • DAM Foundation (the author of this blog is an active member)
  • LinkedIn groups about “Digital Asset Management”
  • Podcasts (you do not need an iPod to listen to them, just a computer or smart phone, and internet access)
  • Vendors publicly offer great marketing materials  (even if they are not your preferred vendor, you may learn something new)
  • Webinars (there are several every month)
  • Twitter (users and vendors are both there)
  • Do not limit yourself nor your sources of how/where you can learn something new

In an upcoming post, I will list some job descriptions and various levels of experience for DAM-related positions.

How do you plan your career in DAM? Educate yourself and keep informed.


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How do I explain what I do for a living with DAM?


People will ask you “What do you do for a living?” If you work with Digital Asset Management on a daily basis as I do, there are a few ways you can answer this question. You could:

  • Explain what you do in some detail, sometimes boring and/or confusing the average person.
  • Blab on and on, creating more hot air.
  • Give your elevator pitch: a simple, concise introduction to what you do for a living.

Before I had a simple explanation meant for the average person, I also confused lots of people (which is unfortunately really easy to do nowadays).  It took me a while to come up with this simple analogy. Here is how my DAM elevator pitch often goes whether I am speaking with an executive or someone I just met:

  1. An inquiring individual asks the question, “What do you do?”
  2. I reply, “I am a Digital Asset Manager. I work on Digital Asset Management.”
  3. The inquiring individual often says “What is that?”
  4. I say “Are you familiar with the iPod?”
  5. They often say “Yes,” unless they admit living in a cave since 2001.
  6. Whether that is the case or not, I quickly show them an iPod, scroll through its contents as I explain that “while this is meant for individual consumption of media (such as music, video, photos), I manage similar kinds of media (generally called assets). The big difference is we can share assets across an entire organization legally using a set of more sophisticated tools with a series of workflows, commonly referred to as DAM. This helps the organization save money by being able to search, find, use, reuse or repurpose what we already have in the DAM legally.” I show the how assets can be found using various information called metadata. With the case of music on the iPod by:
  • Album
  • Artist
  • Genre
  • Title

I answer any further questions they have, but that is my elevator pitch as to what I do for a living with DAM.

How do you explain what you do for a living with DAM as a user or administrator?