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Tag Archives: Digital Asset Management


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Why are you interested in attending the DAM New York Conference?

Henry Stewart Conferences will have their DAM Conference in New York City on June 8th and 9th, 2011 at the New York Hilton.

How many reasons do you need to attend DAM NY 2011?

  • Readers of this blog may use the discount code when registering for this DAM Conference
  • Attendees who wish to stay at the New York Hilton can get a discount on a hotel room while they are available
  • Pre-conference tutorials are available on Tuesday, June 7, 2011
  • A meetup scheduled with the NYC Digital Asset Manager meetup group during the evening of June 7, 2011.
  • Great lineup of speakers and panels, including the keynote with Richard Buchanan, Vice President & General Manager, Content Services, Comcast Media Center (CMC). Richard Buchanan will present about Managing Digital Video Assets Across Multiple Media Formats and Platforms
  • A lot of networking with analysts, DAM experts, potential DAM users, active DAM users and vendors.
  • You are not alone when it comes to DAM, so join the conference and the conversations during the largest DAM-specific event of the year
  • I am to present about DAM Reporting, Measurement and Auditing
  • If several people from your organization want to attend, there are discounts as well
  • Find out the latest information about Digital Asset Management
  • Here is what some people have said about this conference

Why are you interested in attending the DAM New York Conference?


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Why do I need a unique identifier for each DAM asset?


When an asset is uploaded to a Digital Asset Management (DAM) system, there is often a unique identifier assigned by the DAM. This is sometimes called

The unique identifier often comprises of a series of numbers and/or letters. This is unique within the DAM system.

So, why is this important? Because a unique identifier is unique regardless of what the file name happens to be. File names are often created by people, not computers, therefore rarely unique.

Often, it is a sequential number assigned by the system upon upload of the asset. There are some unique IDs which are created with an algorithm to make sure the asset is unique within the DAM system. This can help reduce exact duplicate assets in the DAM system.


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Second Annual DAMMY Awards

Createasphere has open the Second Annual DAMMY Awards on April 1, 2011 for online submissions until August 1, 2011.

“Createasphere is excited to launch the second annual event that acknowledges achievement and resourcefulness in Digital Asset Management. The DAMMY Awards recognize pioneering individuals and organizations who have created new revenue opportunities, efficient workflows, exceptional storage and archive solutions, and more. An outstanding individual or organization will also be named DAMMY of the Year for positively impacting the success of digital asset management for the good of the global community…”

Nominations are now being accepted for the five categories of DAMMY awards:

  1. DAMMY of the Year
  2. Best Storage, Archive, and or Preservation Solution
  3. Best Strategy or Solution for Digital & Media Asset Management during the Acquisition of Content
  4. Best Example of Asset & Media Repurposing
  5. Best strategy Ease of Use for End-User Interface

(yes, that fifth category is new for 2011)

There are three judges who will evaluate all the submissions for all DAMMY Award categories:

  • Lisa McIntyre
  • David Riecks
  • Donna Slawsky

Each of them have been interviewed on Another DAM podcast in the past.

Congratulations to all the first annual DAMMY Award winners from 2010. One of the winners, UPS was also interviewed on Another DAM podcast.

Best of luck to all submissions for the Second Annual DAMMY Awards. Do not be shy. Get recognized by the DAM community as the professional that you are.

Submit your application for the DAMMY award category which best applies today. Enter your submission today.

The Second Annual DAMMY award will be announced during The DAMMY Awards ceremony in New York City on September 23, 2011.


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How do I enforce a file naming convention?

In order to enforce a file naming convention in any organization, just follow these simple steps…

  1. Establish and define a clear file naming convention which can scale up in the long term for many years. (Not just until next week)
  2. Document the file naming convention in writing with guidelines and samples. Make the documentation available to everyone and distribute it to everyone. Have one version of the guidelines available for everyone to follow, even if it is updated for any reason. Share a link to it.
  3. Train people on how to use the file naming convention properly.
  4. Assess the people who were trained (give them a written test) by having them demonstrate they understand and can follow the file naming convention guidelines.
  5. Follow the file naming convention after the training and assessments.
  6. Enforce it. Keep everyone equally accountable.
      • When someone has violated the file naming convention, let them and their supervisor know by email. Every time. You can only violate the rules so many times. Three strikes and you are out.
      • The first time the file naming convention is not followed, email the person those guidelines again and have them correct the file name(s) themselves within the same business day. Have them communicate once the file name(s) has been corrected.
      • The second time the file naming convention is not followed, give them remedial training and the assessment again. Then, have them correct the file name(s) themselves within the same business day. Have them communicate once the file name(s) has been corrected.
      • The third time the file naming convention is not followed, visit them with the file naming convention bat.

    Thank you for using the established file naming convention. Have a nice day.

The file naming convention bat is now available in black and blue, with accents of red. For those who prefer Cricket, we have one of those models available as well. Later, we will be reviewing how to enforce completed metadata fields in a DAM.

Let us know when you are ready for some vendor neutral consulting on Digital Asset Management.