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What does self service DAM and stores with self checkout have in common?
I was reading Web Self Service -trend in 2009? from CMS Watch and it reminded me of stores with self checkout counters.
For those of you unfamiliar with the concept of self checkout, you have the choice at some grocery store and hardware stores to ring up your purchases yourself with a computer instead of clerk where you do the scanning, paying and bagging. Some people go to this counter thinking “I can do this faster than the clerk” or “I don’t have to wait in that long line” because you are the clerk doing most of the work for your own purchases. Did I mention it ultimately costs you the same price? Meanwhile, the store gets to employ less staff to monitor four to six of these self checkout counters. This is a smart business idea for the vendor because they save money (but you don’t save money nor time trying to figure out how to use their system). The store only needs one person to monitor and trouble shoot the checkout process for customers. Do you see where I am going with this?
Self service DAM vendors get to do the same thing. Particularly, the open source solutions. Wow, I hope you like coding.
They have less people to give you any form of customer service. You got a problem? Take a number and go to the back of the line again. Slower or non-existent customer service is available for your self service DAM solution too. Where do we sign up for this awesome solution as a client or user?
If you are thinking “Who needs help with technology nowadays?” or “This is easy to implement from scratch without assistance”, you may want to re-evaluate what you are doing and who is going to use this ‘solution’.
This is why many stores with self checkout counters still have full service counters available and many people go to full service with the expectation that the store will do their part and ring up your purchases for you (and maybe even answer a few questions). Customer service sounds like a fascinating concept which still happens in some parts of the world. DAM vendors offer full service contracts for this reason where you get what you pay for. One way or another, you pay for customer service. If you can’t find any customer service, that is because you are not paying for it and neither is the vendor.
If you think you can go with a DAM solution alone (without customer service), go ahead and try. But when you have a problem, get a bottle of aspirin before beginning to kick yourself. Did I mention you will end up paying the same (or more than full service DAM) in the time spent trying to implement and update the solution for your needs? Consider revisiting the vendors that do offer customer service. You have a choice and be careful what you ask for.
How do I read this DAM documentation?
Don’t we love reading DAM documentation? I am not referring to the pretty, glossy brochures you get from marketing that has to look great in order to sell you the product. I am referring to the actual DAM documentation which supposedly explains how the DAM works like the guides, manuals, feature sets, configuration options, compendiums of data and volumes of instructions. Instructions are always so easy to read, aren’t they?
Many DAM vendors are reluctant to show us their documentation until we have signed a contract with them. Then we are often stuck trying to understand these things. After we review the tables of contents and volumes of paperwork, we quickly begin to understand why we pay annual support fees for the DAM. We pay them to read and understand their own documentation.
Personally, I have read over the DAM documentation for a few DAM solutions I have used and had the same frustration, but I decided to do something about it. Here is a solution to have up to date, easy to use, easy to navigate documentation:
First, I asked for all the latest documentation (yes, I asked for more) the vendor had for their DAM product. It would help if the vendors updated their documentation as often as they updated the product itself.
Second, I wanted to know everything that was NOT covered in their documentation, such as the new features. If I had a question on how to do something with the DAM which was not discussed in the documentation, I asked. My questions were often forwarded directly to the engineers for an answer. This sometimes exposed more features and little known facts about the functionality of the product.
Then, with the permission of the vendor, I rewrote the documentation. Yes, it was all technical writing. I also had to translate some parts from ‘engineer speak’ back into English. One of the most useful things I did was I wrote step by step directions, complimented with screen shots to illustrate these steps.
I purposely:
- was not about to re-write the documentation into big thick paper manuals.
- was not about to print binders full of paper for each DAM user to refer to.
- was not about to chisel the documentation onto stone tablets.
- was not going to issue an eraser with each binder for changes.
- was not about to switch out endless pages per binder for changes.
- was not about to use a PDF because a user might accidentally refer to an older version of a PDF with different information which would not help them access immediate, up-to-date results.
This is the 21st century and we have better tools for documentation that occasionally changes, especially since we use computers anyhow. Welcome to the Web 2.o method of documentation. What I used was an enterprise wiki on our intranet. The enterprise wiki is open to anyone working within our organization’s network at any time from anywhere. The wiki is fully searchable and is kept up to date with latest information at all times. It is updated by me or anyone I assign to edit it. Any changes can be applied to the wiki in seconds. There is full version control, even down to a single character change. Every user can get an email update alerting them of any recent changes to the documentation.
How long did it take me to create the documentation on a wiki? It took me the same amount of time to write on this wiki than it would have as a PDF or paper, but it only takes seconds to update and disseminate to all users. Try that with paper or PDF.
Who uses wikis for their own business? Plenty of businesses are using wikis as a modern dissemination tool for documentation.
Want your own wiki for your own documentation, reports, etc? Do a Google search on wiki or enterprise wiki.
My question to all the vendors is when will they begin offering their documentation as a wiki for their clients as well as their own sanity?
Why should I limit deleting?
Many people may remember the Monica Lewinsky story. Few people know about what it took to find that ONE image of her hugging President Clinton, photographed by Dirck Halstead two years before the story came out. Every other photographer at that event had deleted most of their digital photographs (or thrown away the rest of their film) and simply kept the images used that day. No big deal, right? They were just recording history every day, but not realizing it. The breaking news had left them empty handed when they really needed those images. This one photograph (shot on film and later scanned digitally for publication) was used months later for the cover of a major news magazine about the story of that time. That photograph was later used as a reference point by all the television networks who found their archived video footage. Now imagine if this was today’s photographers (now almost completely shooting digital), how quickly that image could have been found if archived in a DAM with metadata which referenced the location, event and names of the subjects photographed (i.e. President Clinton). It would not have taken days to cull through 5000 digital photographs of President Clinton, but more likely minutes or hours. Doesn’t that sound more deadline-friendly?
To answer the question, why should I limit the deleting:
- Delete only what is totally unusable. Archive the rest.
- Use metadata so people can find and sort through all assets. And not just find them visually.
- Keep it searchable and available. Don’t be the only person who can find your assets. You are not going to live forever and you probably won’t work there for the rest of your life.
- Digital storage media is cheap. Buy more than you need and then back up all of it regularly.
- Limit who has the right to delete from your archive or DAM.
For more on the photography aspects of this topic, take a look at Vincent Laforet’s blog.
Let us know when you are ready for some vendor neutral consulting on Digital Asset Management.
