I was asked by a few people if I thought it was good idea for their organization to blog about their DAM and even their DAM implementation. Now, the organization may be in various phases of their DAM. They may have several DAM Systems in a variety of place. They could be migrating from one DAM system to another (or consolidating several DAM systems into one). The organization could be in any variety of DAM phases from early research to system implementation to regular operations.
The short answer is yes.
The long answer you may face some challenges. Challenges such as convincing of the organization to have this external voice: a blog (remember we are in the age of social media)
It is helps Public Relations.
It builds community
It could demonstrate how your organization:
- Dealt with challenges
- Recognizes successes
- Shares its generosity with the community