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How can I train DAM users remotely?


On a weekly basis, I need to train new DAM users as well as give quick tutorials to current DAM users on specific aspects of the DAM.

There are two ways I can train anyone regardless of where they are in the world as long as they have an internet connection. Neither involves expensive, time-consuming travel. Why should anyone spend a day traveling just to meet for an hour of training?

I regularly get a call, email or instant message with a specific DAM question. I often forward them a link from an intranet wiki with relevant information and supporting documentation to answer their questions. The wiki includes a FAQ page compiled of Frequently Asked Questions which links back to related parts of the DAM manual for details. This can include step by step directions on how to perform a specific task in the DAM. This is my indirect way to train, support and reinforce the ways to use the DAM.

Then, there is the direct way. If they need further assistance, we can setup a quick web conferencing session (a screen sharing conference call).  Most people are familiar with the idea of the conference call where many people can call one phone number to collaborate simply by voice. Now, add the component of sharing your computer screen with the people you are speaking with. Pull up the DAM on your computer screen so everyone can follow along, see your cursor and watch step-by-step motions during the training. Note that everyone needs a fast, reliable internet connection to do this and the person sharing their screen will need to really slow down their motions for the cursor to be followed because there is often a small delay between what is said and what is seen when screen sharing. If training involves people outside of my time zone, I am careful to schedule training when it is convenient for the majority, but we  are certainly not limited to the 9am to 5pm schedule any longer (that can be good and bad, depending what the priority happens to be).

There are several web conferencing tools available whether they are free or paid, but all . Some of the well-known free web conferencing services are quite good. The main differences I have noticed with the paid versions of web conferencing are often:

  • Better security
  • More reliability
  • More options (like built-in polling and IM)
  • Allow more users at one time on the same web conference

I have heard of some organizations recording and making available a series of  ‘how-to’ videos  to supplement their written documentation about how to use  the DAM.  This can be more time-consuming in the creation of these videos and if your DAM system ever upgrades, those videos may need to be updated to reflect new (often improved) changes to workflow. Luckily, Web conferences can also be recorded and watched on demand at a later date.

Of course, all these tools can be used for so much more than just DAM training and support. As an early adopter to these tools, I have seen many naysayers begin to eventually adopt the same tools (for the same reason$). It is amazing how efficient and effective tools can grow so rapidly in popularly. I hope this gives a helpful glimpse of how training can be done regardless of geographic location.

How do you train your remote DAM users?


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Did you plan your career in DAM?


Some people plan their career in a particular field. If you work/worked in the field of Digital Asset Management (DAM), did you plan on a career in DAM? Please vote.


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How can I use DAM to assist with preliminary research?


A Digital Asset Management (DAM) solution can be used for preliminary research even before considering other external sources/vendors to acquire new assets or before creating new assets. You may already have what you need internally, so it may be worth looking inside your own organization first. A DAM should be able to provide users with “for placement only” (FPO) assets for consideration in a project. These FPO assets could be watermarked by the DAM to easily discern between a lower quality FPO asset (which can not be published as is) and the approved asset for use in a project with the proper rights cleared.  Provided you have a fair number of assets for a project with enough metadata to find what you have on hand in a DAM, searching the DAM first may yield less research time for a project.

Realistically, once you acquire and/or create new assets, you may want to add them to the DAM in a timely manner so others may find them as well.  This makes it easier to reference and use these assets again whenever they fits the need of a project.

DAM users can create a DAM lightbox (or special collection) of specific assets found in the DAM for a particular project which could be shared and collaborated over with other DAM users, regardless of geographic location. These digital light  boxes could even be created and edited before meetings to discuss the project to streamline the process.

If you are worried you may be using the same assets too frequently across various projects, a report from the DAM can list of the number of downloads of assets or even a specific asset.

If you want to maintain brand consistency, you could store your organization’s logos in the DAM so the same, current set is easily searched, distributed and used from a single source (the DAM) rather than fragmenting distribution along with your brand.

How do you use DAM to assist with preliminary research?


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Digital Asset Management Los Angeles 2009 Conference

On November 9 and 10, 2009, I will be a guest presenter at DAM LA 2009. This is a two-day DAM conference held  in Los Angeles where I am scheduled to present on the following topics:

  • Dealing with Costs, Budgets and ROI
    • How do we budget for costs of implementing a DAM solution as well as the ongoing costs of operating a DAM? How can we measure return on investment in a consistent manner and justify the expenditure? We’ll explore real world cases and the pitfalls to avoid.
  • DAM and Change Management
    • As soon as we begin implementing a new DAM within an organization,we will need to deal with people, process and technology changes.
    • What about management issues? How do we evaluate employee competencies and their results?
    • What do employees need to do differently now than in the past? To whom do they report, when and how?
    • What skills are needed now more than ever?
  • DAM Career Planning, Qualifications and Hiring
    • Can people plan a DAM career? What does it take to be a DAM professional or Digital Asset Manager? We will explore resources available today to enrich our DAM knowledge and skills as well as explore the DAM job market.

If you plan to attend DAM LA 2009 conference:

Henry Stewart Events has offered $150 off using discount code for conference attendees and a discount for hotel guests.

I will tweet during the DAM Los Angeles Conference using #DAMLA09 as the hash tag, which you can search for, use and follow.

I look forward to meeting you if you attend the DAM LA 2009 Conference. If you can’t make it to the conference, feel free to send comments anytime.