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Blog about Digital Asset Management

What media does your DAM support?

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Many DAM systems are able to store multiple types of assets. One of the many factors you should consider when selecting your DAM is what media does the DAM support.

  • What type of media does your organization have now?
  • What type of assets will be added to the DAM?
  • What else will you add to your DAM going forward?
  • What file formats are you exploring to use in the future?
  • Do you plan to only store one type of media in the DAM? If so, why? Are you forgetting (or ignoring):
    • Audio
    • Graphics (for the web, print, television, etc.)
    • Photographs (created internally and/or acquired externally)
    • Text (MS Word, MS Excel, PDF, XML, etc.)
    • Video (for internal and/or external purposes)
  • Do you really need multiple, centralized repositories to store all this media and make it searchable vs. using one DAM? (in some cases, probably not)

Your organization spent a lot of money creating and/or acquiring these assets, so why not have a centralized system which enables the organization to find them again, reuse them and even re-purpose assets (re-purpose any part of the asset for a different project). As long as you account for any rights or permissions needed, having one DAM for your media is possible within any organization, no matter how big or small, regardless of how long the organization has been in business.

Any asset  with a file name and a file extension should be able to be in a DAM (NO, this does not mean the DAM should be a dumping ground for whatever assets you happen to find somewhere). With versions and  file formats aside, an asset is an asset is an asset. Therefore, any DAM should be able to store any asset and have metadata associated to it (not necessarily embedded metadata though), but the DAM will not necessarily be able to preview any file format you want. A preview to an asset is often a need (not a want) even if you have great metadata.  If you have assets in a DAM, you should be able to find it using metadata, but you will often want to be able to see the asset before downloading (exporting) it from the DAM.

Check with the DAM vendor on what file formats are supported before choosing the DAM you know you will need to use. If you are uploading new file formats to a DAM, check with DAM vendor to minimize surprises and see what workaround they have to offer in case the file format is not supported for whatever reason. The DAM vendor will often have a list of file formats they support and this list may evolve as the DAM vendor upgrades their system over time. Be sure to check on the versions of the file formats which they support because sometimes the version of file format may evolve quickly depending on the software vendor. Some DAM vendors try their best to keep up with the latest file formats and new versions  (at least the common file formats) within a reasonable time frame (sometimes within months of the new release).  The DAM vendor may support new file formats (and new versions) based on their clients’ needs and/or even client requests to support a ‘necessary’ file format.

Many people realize Adobe comes out with a new version of their software every 18 months. We all hope that the latest version of the file formats will be backwards compatible, but sometimes versions are not fully compatible and some features don’t work from one version to another. Therefore, keeping track of what version of a file format was used to create the asset can sometimes be quite important in order to make sure all the component assets work well together. This can be part of your metadata, if necessary. Using software which created the asset is sometimes the only way to see all the relevant metadata, such as the version of the file format. Some file formats which fall in this category are PDF and SWF. Many vendors have this issue with file format though. If you aren’t sure about compatibility, contact the vendor directly.

Knowing the version of a file format may be important whether the assets in the DAM are components for a ‘final’ version of an asset and/or the ‘final’ version of the asset itself. The DAM could a stand-alone, searchable repository for assets and/or the DAM may be closely tied to other systems which work together in a workflow. Either way, file format (and its version) may be one factor to interoperability in your workflow.

In a perfect world, everything would work perfectly all the time, as we imagined it should. This is the real world and experts may be needed in order to make things work the way they need to. When you aren’t sure or if you don’t know, ASK.

What media does your DAM support?

Author: Henrik de Gyor

Consultant. Mentor. Podcaster. Writer.

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